Court Informatization Business Marketing Strategy Research Of SQ Company

With the continuous and rapid development of China's software and information technology service industry,China's information technology enterprises have developed rapidly.In 2018,Sichuan Province's "13th Five-Year Plan for Informatization" issued by Sichuan Province proposed that by 2020,the province's electronic information industry's main business income will reach 1.3 trillion yuan,with an average annual growth rate of 17.6%.As a service provider of court information construction,SQ is a small and medium-sized growth technology company whose marketing model is mainly for large customer marketing and relationship marketing,and its current business is limited to the Sichuan Provincial Court System,which limits the company's further development.The informatization construction of the courts has developed at a high speed,and as a traditional small and medium-sized technology enterprise,the company has encountered bottlenecks in development and has difficulties in marketing.In this context,this paper firstly analyzes the marketing status of SQ company and finds that the company lacks core competitive products,single sales means,low product market share,weak channel construction,insufficient company promotion and promotion.Secondly,through PEST analysis,combined with SWOT analysis,the company's marketing strategy direction is formulated,including: 1.Exerting talent enthusiasm,establishing scientific research cooperation relationship with universities,enhancing SQ company's scientific research strength and innovation ability,and strengthening independent brand building;Utilize the brand advantage in the judicial system,through relationship marketing,strive to expand the SQ company's market from the court system to the entire judicial system;3,is to actively expand the market outside the Sichuan region.Then based on the combination of 4P theory,the company's combined marketing strategy was developed.Product strategy includes product diversification,product upgrade,product customization research and development;service strategy includes strengthening communication,improving service level and standards;channel strategy includes direct sales in the province,direct marketing and distribution in the province,and establishing e-commerce marketing channels;Promotional strategies include active participation in trade association fairs,advertising promotions,online promotions,and good links with relevant organizations and media.Finally,according to the nature of the industry and the characteristics of SQ company,in combination with the marketing theory of large customers and relationship marketing theory,the company's strategy of large customer relationship marketing is formulated.1.Establish a mechanism for maintaining relationships;2.Adopt different marketing for different large customers;3.Standardize customer management by establishing a large customer marketing team and establishing a large customer information file;4.Improve customer trust and emotions.Turn the introduction rate and strengthen the loyalty of big customers.This article takes SQ company as an example,using literature research method,investigation analysis method and case analysis method as research methods,and develops marketing combination strategy and big customer relationship marketing strategy for SQ company,which is the well-known direction of SQ company's marketing management work.At the same time,it also provides reference for the enterprises in the same industry in the process of marketing management.