Research On Government Image Transmission In The Whole Media Environment

Government image dissemination has affected and changed the idea and ability of government decision-making and government behavior. It has close relation to all the government work and come to be an indispensable part of government work under the environment of omnimedia. From this aspect, the ability of image dissemination has been an important symbol for the level of government administration. By studying the characteristic and deficiency of government image dissemination nowadays to create some new strategies for promoting government image, it has a great theoretical and practical significance.This research based on the fundamental conception of omnimedia, using the method of comparison, studying theoretical date and reference for experience from practice to expound the present situation, problems and reasons of government image dissemination for China. Then it also objectively analyses the transmission means and transmitting tendency of western developed countries to put forward some suggestions of helping government to solve the problems on image dissemination nowadays from the aspect of thinking mode, macro-strategy and emergency disposal.This article considers that only taking appropriate strategies can improve government image. Such as, change ideas about omnimedia, establish strategy system for government image dissemination, make full use of new media to improve the function of government image dissemination and learn experience from western countries.