A Study On The Government Function In The Development Of Rural Tourism

Under the background of implementing the strategy of rural revitalization,building a beautiful China and improving the living environment in rural areas,rural tourism is facing historic development opportunities.As a strategic emerging industry,rural tourism industry is of great significance to targeted poverty alleviation,narrowing the gap between urban and rural areas,and promoting industrial integration.With the change of the concept of leisure consumption,"going to rural tourism" has become the fashion of domestic tourism,more and more urban residents are eager to return to the nature and countryside.Tang county is located in the middle of Hebei Province and the west of Baoding.It is located in the triangle of Beijing,Tianjin and stone.Within the "great Beijing" economic circle,it has a superior geographical position,beautiful natural scenery,rich tourism resources,and profound Tang Yao culture,Taoist culture,ancient Beiyue culture and red culture.Therefore,the development of rural tourism has become an important starting point for the overall regional economic and social development of Tang County,as well as an effective carrier for promoting urban and rural construction,environmental improvement and industrial integration.In recent years,the rapid development of rural tourism in Tang county has added highlights to the county economic growth.However,problems such as the late start of rural tourism,inadequate infrastructure,inadequate government supervision,lack of professional talents and low comprehensive service level are still prominent.How to better grasp the development opportunities of rural tourism,correctly play the role of the government in the process of rural tourism development,make rural tourism bigger and stronger,and guide the sustainable,healthy and rapid development of rural tourism to become the government of Tang CountyImportant tasks of the government.Based on the new public management theory,market failure theory,experience economy theory and other basic theories,this paper uses research methods such as investigation and research,empirical analysis,literature research,on-the-spot investigation,etc.to investigate and study the development status of rural tourism in Tang County,and then analyze the performance status of government functions in the development of rural tourism in Tang county.The government has exposed the situation in the development of rural tourism Problems and causes.Design the function orientation of Tang county government in the development of rural tourism,put forward effective suggestions to optimize the function of Tang county government in the development of Rural Tourism: The first is to establish an efficient government system suitable for the development of rural tourism in Tang County;the second is to increase the effective supply of public services;the third is to implement rural tourism poverty alleviation project;the fourth is to increase the protection of tourism environment;the fifth is to improve the level of publicity and marketing.Through the continuous optimization and transformation of government functions,to create a market environment and social environment suitable for the development of rural tourism in Tang County,to provide a strong guarantee for the healthy and orderly development of rural tourism industry in Tang County,and to provide reference for the development of rural tourism industry in other regions..