Research On User Satisfaction And Management Optimization Of Convenience Service Center

With the improvement of residents' living standards,the people put forward higher requirements for the government's public service.Administrative organs need to improve the public service mode and establish and perfect the service system of the grass-roots government.As a grass-roots administrative organ,the township government is the unit that directly serves the people.The convenience service center is the service organ set up by the township government.The establishment of the reformed organization conforms to the reform of government organization and conforms to the concept of service-oriented government.However,due to its short history,as a new form of convenient service,there are many problems in the operation of the convenient service center.Residents' satisfaction with the convenient service center also varies from region to region and needs continuous improvement and perfection.Understanding the user satisfaction of the convenience service center and further strengthening the construction of the convenience service system have become an important topic to improve the service level of the grass-roots government.This study uses the methods of literature research,case study and field research,based on the theory of citizen participation and the theory of customer perceived value,and takes the convenience service center in Xinjian County,Nanchang City,Jiangxi Province as the research object.Through the questionnaire survey,the user satisfaction of the convenience service center in this region is known,and the problems existing in the operation of the convenience service center are found.Firstly,through data collection and literature reading,the research results of domestic and foreign convenience service centers and user satisfaction are summarized,and the related concepts and theoretical basis involved in this research are introduced.On the basis of previous research theories and models,combined with the actual situation of Xinjian County in Jiangxi Province,the questionnaire structure of customer satisfaction survey of convenience service center is designed,and the data collected from the questionnaire are analyzed quantitatively.Through investigation and questionnaire survey,it is found that the services provided by Xinjian County Convenience Service Center have the problems of single service content,low project quality,backward service concept,lack of publicity work and insufficient capital investment in four aspects: service products,perceived value of users,staff and user service evaluation management system.According to the survey of customer satisfaction and the existing problems of the convenience service center,this paper makes an in-depth study from the aspects of subject and process,and puts forward suggestions in five aspects: strengthening the construction of management service platform and network,enhancing the perceived value of users,strengthening the construction of talent team,broadening the sources of funds,and strengthening the evaluation and management of users,so as to promote the self-construction and development of the newly-built county convenience service center,enhance the service and management capabilities of the convenience service center,improve the customer satisfaction of the convenience service center,and provide ideas for the better development of the convenience service center in the future.