The Communication Dilemma And Development Strategy Of Baihuazhou Government WeChat

The Third Plenary Session of the 18 th Central Committee of the Communist Party of China put forward "social governance" for the first time to replace the previous "social management",and established the reform from the "unitary management" of the government to the "multiple governance" of the government,market and society.Chinese society has already stepped into the network era,which has led to a series of profound changes in social space,social affairs and social contradictions.As a basic unit of urban governance,the innovation of community governance model is very important to the modernization of national governance capacity.In this context,it is of great significance for social governance to study and promote the information dissemination mechanism of grass-roots society.As a new media,government WeChat has the characteristics of openness,interaction,pluralism and participation,which is highly consistent with the requirements of transparency,response and pluralism of governance subjects advocated by modern governance model.This paper takes “BaiHuaZhou” t government WeChat as the empirical analysis object,uses the community communication theory as the theoretical framework,and focuses on how the government WeChat affects the community’s social governance effect through affecting the communication ecology of the community.This study first combs the related literature of government WeChat,finds out the research vacancy,determines the research purpose,and understands the influencing factors of social governance through the literature as the reference of the control variables in the next study,and then uses the community communication theory to raise research questions and hypotheses.