Research On Marketing Strategies Of The Qing Dao Pension Industry Fair

The continued downturn in the world economy and the slowdown in the growth of international trade have brought even greater downward pressure on the Chinese economy,which has already entered a new normal.As the world's second largest economy,China has thoroughly implemented a series of measures such as supply-side reforms,accelerated domestic industrial upgrading,adjusted industrial structure,promoted trade growth,and stimulated domestic demand to ensure the long-term stable development of the domestic economy.The convention and exhibition industry has taken advantage of the strong promotion of economic growth,the promotion of industrial upgrading,and the adjustment of the industrial structure,and many other features that are conducive to social and economic development.Gradually shines.The Qingdao Pension Industry Fair is riding the new wind of the new era,and strives to promote the development of the pension industry to alleviate many urgent problems facing the aging of China's population structure.Since its establishment in2016,it has successfully held four sessions.In the evening,the comprehensive competitiveness of the city is far wider than that in the north.It lacks core competitive advantages compared with similar old-style exhibitions,and there is still much room for international influence.How to adapt to the rapidly changing environment in the context of the continued decline of the domestic economy.The competitive landscape,how to create a core competitive advantage for yourself,how to create a differentiated competitive advantage among many competitors,and how to run an "Pension Industry Fair" to promote the development of the entire exhibition industry,so as to truly invigorate a city to become Qingdao Problems for operators of "Pension Industry Fair" to be solved urgently.This article strives to be able to solve the problems found in practical work.First,the research background,research purpose and significance,research ideas and methods are explained in detail.Chapter 2 deals with the theoretical foundations such as 7PS,SWOT,and PEST.And related literature research are summarized and classified;the third chapter analyzes the external marketing environment of Qingdao "Pension Industry Fair",and analyzes the macro environment and industry competition environment by using the PEST and Porter Five Force models,including the current status of the industry Comparison of similar exhibition competitions;Chapter 4analyzes the internal marketing environment of Qingdao "Pension Industry Fair",and analyzes the development potential of the old-age industry and the current situation of "Pension Industry Fair" operation,and points out the problems that need to be improved in its marketing strategy;through swot analysis To summarize the marketing advantages,disadvantages,opportunities and threats of Qingdao “Pension Industry Fair”;Chapter 5 mainly proposes the optimization and improvement of marketing strategies based on the segmentation and positioning of the target market,and the analysis of the external and internal environment mentioned above;The sixth chapter is the safeguard measures formulated for the above series of marketing strategies;the seventh chapter is a summary of the full text And outlook.Based on the analysis of many marketing environments and factors of Qingdao "Pension Industry Fair",this article concludes that Qingdao "Pension Industry Fair" wants to make a difference in the sluggish economic environment and complex competition environment,and to become a benchmark in China's exhibition industry.Appropriate and comprehensive integration of marketing strategies,proactive and timely adjustment of marketing strategies is to meet the needs of the development of the times,continuously increase the application of high and new technology to improve the quality and service level of exhibitions,strengthen personnel training,component excellent marketing team,strengthen hardware The displayed brand publicity closely monitors competitors and market trends,continuously improves itself,strengthens corporate culture,builds an industry evaluation index system,strengthens the process of commercial transformation,and improves its overall competitiveness.