Research On Public Management Under The Background Of Online Public Opinion

As of June 2019,China had 854 million Internet users,with an Internet penetration rate of 61.2% and 5.18 million websites,according to the China Internet Development Report 2019.The number of users of online live streaming,online music,online video and other applications increased by more than 30 million in half a year,and the number of online education users reached 232 million,with a growth rate of 15.5% in half a year.By June 2019,the number of Users of Internet government services had reached509 million,accounting for 59.6% of the total number of Internet users.All 31provinces(autonomous regions and municipalities directly under the Central Government),the Xinjiang Production and Construction Corps,and more than 40 state Council departments have gained access to online government services,and more services are now available online.The mobile Internet era of universal participation has arrived.With the rapid development of the Internet and other new media,the social public opinion environment has become increasingly complex,and online public opinion has become an important force in the public sector,and has brought great challenges to the government's management philosophy,management behavior,management efficiency,management ability and other aspects,and has become an important factor affecting government management.Education is an important issue for thousands of families,and preschool education is the focus of public attention.It is easy for early childhood education events to hit the "pain point" and "itch point" of the public,attracting public attention to become the "hot spot" and "focus".Once there is a child incident,the attention of the public is easy to focus on it,and it is very easy to arouse wide attention and discussion.If the incident cannot be tracked in time and the truth of the incident can be objectively restored,the incident is easy to be continuously upgraded and fermented,and the crisis of online public opinion is easy to occur.At present,the composition of online public opinions is complex,the expression and reflection of social conditions and public opinions are increasingly concentrated on the Internet,and the news spread is fast,leading to frequent hot social events.Child-related incidents in the education industry have attracted the attention of all sectors of society due to their particularity and sensitivity,and become a part that cannot be ignored.Because of this,public opinion management has become a research subjectthat has not existed for a long time but has a wide influence.This paper takes the child-involved incident in the education industry as an example,and explores and studies the public management under the background of online public opinion from the theoretical perspectives of communication,politics,administration,management and law.In this paper the background of the research significance,reviews the research results of scholars at home and abroad,on the basis of the network public opinion and the internal structure of public management and the mutual influence carried on the thorough analysis,combing the present situation of our country network public opinion in public management,and on children's education industry events as the breakthrough point,to think about problem of network public opinion in public management in our country and origin.Finally,it expounds the importance of the development of the education industry,discusses how to promote the harmony between network public opinion and public management,analyzes how to build a just social environment,improve the image of the government from three aspects,in order to make certain contributions to the development of children's education and the construction of a benign interactive relationship between the government,media and the public.