Research On Internet Mobilization In Taiwan Election

Elections are the most extensive,far-reaching and frequently repeated political phenomenon and political act in Taiwan society.With the rapid development and application of network technology,politics is becoming more and more mediatized and social mobilization is becoming more and more virtualized.Online mobilization has become an important means for candidates in the Taiwan regional elections to increase their own communication,readership,and support rates;online The mobilization of netizens' emotions,social behaviors,and social resources has become a major factor influencing the election.Against this backdrop,this paper sorts out the general development of elections in Taiwan,seeking to focus on how voters use the Internet to " The core tasks in elections such as "fixing" and "expanding" votes,focusing on the analysis of typical cases among them,and on the basis of this,the comprehensive use of the Social movements and emotional mobilization,among other related theories,argue that network mobilization in Taiwan's elections has two distinctive features: first,it is subject to the particular The influence of historical experience and the repression of a long authoritarian era gave rise to an emotional mobilization underpinned by sadness.Under the dominance of online populism,this individual,regional grief is often amplified into the grief of society as a whole;secondly,in political The entertainment environment saw the emergence of a plethora of bantering expressions and an emphasis on sensory stimulation.In the process of specific network mobilization,this makes the election scene video,candidate image exorcism,election symbols multimodal,election Engagement Gamification.Translated with www.Deep L.com/Translator(free version)As online mobilization platforms shift from opinion messaging platforms to shared,interactive social platforms,use social media to build candidates into The use of big data technology to analyze and analyze election trends;to significantly increase the role of the online community in online election strategies;and to promote the role of the Internet community in online election strategies.The ratio of weight has become the main network mobilizationplatform application strategy.At the same time that the platform for network mobilization has changed,the subjects of network mobilization have moved from a single,more fixed form-with candidates,political parties The absolute center has shifted to a multi-layered,fluid body-candidates,political parties,online communities.Relying on weakly connected relationships,the information and emotions conveyed by the subjects mobilized by the network have the ability to quickly replicate and spread,break through circles,and quickly mutate.The characteristics.In addition,the campaign process relies on the candidate to network as the leader of the media agenda,the public agenda,the policy agenda Agenda setting,which is an integral part of the mobilization process.Under consideration of instrumental rationality and motivated by social identity,an online agenda-setting strategy that stimulates a sense of relative deprivation might More mobilizing momentum.