Research On The Competitiveness Of Changsha Sports Industry Under The Theory Of Competitive Advantage

Sports industry in recent years has been the hot issue in research of sports,has great development potential,high correlation,low resources consumption,high added value,long industry chain,the characteristics of leading role,to promote national health,stimulating economic growth,adjusting industrial structure,promote social harmony and has great significance to the construction of sports power.With the continuous development of social economy,the further well-off society,sports industry ushered in the golden period of development.As the commanding heights of the economy and culture of Hunan province,Changsha to drive the development,leading the direction of the role of particularly significant.Michael porter's competitive advantage theory is a classic,the theory of industry economics and the analysis of industrial competition environment,the competition strategy.Therefore,this article on the theory of competitive advantage theory,on the basis of previous studies,combined with the actual situation of the development of sports industry in Changsha city,using the method of literature,comparative analysis,mathematical statistics and logic analysis,respectively from the perspective of the static and dynamic Angle of view for the development of the sports industry in Changsha city competitive advantages and disadvantages are analyzed,and puts forward some development countermeasures.The following conclusion:Changsha city sports industry overall strength in the growing,expanding the coverage of the industry,social participation gradually intensive,industry demand is rising,to further strengthen the development of sports industry competitiveness,sports development importance is further improved.The sports industry in Changsha city is small,and the growth pattern is dominated by extensive and unreasonable structure.Lack of sports ground and lack of core venues;Insufficient resources,especially the brand event competition.The human resources are abundant,but the human capital is deficient,the talent training mechanism is not perfect;Sports consumption level rising,showed a trend of diversification and diversity,but the overall level is low,the stimulation of the mass sports consumption is not enough,not enough to become the new growth point for economic development.Changsha,with the development of sports industry basic in the protection of the government,by law and policy tools,makes the resources flow to the sports industry,low degree of marketization,commercialization,market competition is insufficient,the sports industry development is not yet mature.In the static view,Changsha city sports industry develops in the region,human resources,science and technology foundation,requirements and government policy.However,sports culture,human capital,sports science and technology application and innovation,relevance and supportive industry lag are the disadvantages of sports industry competitiveness.With the development of the comprehensive strength of Changsha,the demand of sports and the diversity of sports have provided a rich way of development for the sports industry.Focusing on intensive and marketization,the development of the sports industry from the Internet and tourism industry will bring new momentum and continued competitiveness.