Research On The Construction Of IP Value Evaluation Index System In CBA League

With the development of the Internet,the concept of IP rapid application in various fields in 2014,deepening the reform in the field of sports,and introduced a number of policies,greatly promote the development of the sports industry,under the background of high-quality events abroad IP become the focus of domestic capital and domestic events panic buying,the IP market downturn in stark contrast.In this context,we discuss the problems related to the value evaluation of IP in China's professional league matches,which is of great strategic importance to the professionalization development of our professional leagues.Therefore,on this time node,using literature research,interview method,questionnaire survey method,Delphi method and AHP method,based on IP and IP on the connotation of sports connotation,through comparative analysis of China's basketball occupation League and developed countries outstanding occupation League Basketball League,found occupation of China's IP in the process of building the problem,from the theory of value chain,to our country basketball occupation League IP value evaluation index system as the research object,analysis of China's basketball occupation League IP theory,and the construction of China's Basketball League occupation evaluation system of IP value system.The results of the study show that:1)Under the Internet,IP is defined as the title of a cultural product that has the potential for development,creates economic value,and arouses the audience's emotional resonance.In the field of sports,sports IP is defined as:multi-dimensional development,the emotional resonance of the crowd,can create a commercial value of the title of the title of sports culture products.2)Combining the theory of Porter's value chain,,the value chain is divided into occupation sports league tournament production,event marketing and final consumption in three areas,analysis of developed countries to build professionalleague IP experience,found in China in the event of IP to create events and related products of poor quality,lack of professional management talent,matches a single profit model,relevant laws and regulations to improve the problem.3)There are three first level indicators,seven two level indicators and fifty-two three level indicators for IP evaluation system of CBA league,and the weight coefficients of each index are calculated.Suggestion:1)The wide application of high technology promotes the viewing of events;2)Clarify the relationship between the main body of interest and highlight the status of the market main body of the club;3)Accurate positioning of market demand and multi dimension development of competition resources;4)Pack star players and dig into the potential value of the star;5)Innovating the profit model of the league and widening the profit channel;6)Continue to improve the laws and regulations to ensure the sound development of the competition copyright market.