Research On The Construction Of "Six In One" Operation Mechanism Of Zibo City Football League

All the people's health can realize the well-being of the entire people,and national fitness is the only way to achieve health for all.Therefore,vigorously developing regional sports activities for the masses is an indispensable part of the new era in solving new social conflicts.City Football League is a kind of social football competition that aims to expand the popularity of football and increase the overall level of urban football in administrative regions.As an important part of AFC's "Asia Outlook-China Vision" program,Zibo City Football League has gone through 10 years and has now developed into the highest level of social football events in Zibo.The overall level of Zibo Football is progressing driven by this event.However,this event also has many difficulties such as insufficient participating enthusiasm from society,insufficient marketization,and relying on the government to invest in the competition.Therefore,the dissertation analyzes the status of operating mechanism Zibo City Football League by literature research,field research,expert interviews and case analysis.Combining the successful experience of Qingdao City Football League's operating mechanism,presented the path of construction of the operating mechanism of Zibo City Football League,and established the "six in one" operating mechanism model.Conclusion:1.Zibo City Football League belongs to the government-managed system.The organization and management of the league is actually managed by the Zibo City Football Administration Center under the Zibo City Sports Bureau.The active participation of social forces is not high.2.The sources of Zibo City Football League's operating funding are relatively single.All of them come from the government's purchase of special funds for social services.The "self-hematopoiesis" function of the competition is lacking.3.The hardware requirements for the Zibo City Football League like venues,facilities are insufficient.The venues that can be used for competitions are limited to the sports bureau system.The institutional barriers for other selection of venues and facilities are notable.4.The Zibo City Football League lacks the professional talents involved in the operation of the competition.There is no market development for the event from the authorities and the market-oriented operation capacity is low.5.The promotion of Zibo City Football League is not enough,the social influence is low,and the positive effect of social attention is obviously insufficient.6.The City Football League in Qingdao and Zibo have the same management system,but Qingdao is more complete in organizational structure and clearer in division of labor.In the competition organization,the division league is implemented in implemented with a more standardized system construction;the brand effect of the event boosts the market of the league development;The combination of official and media promotion methods has given the league a high degree of attention.7.Established the "Six in One" operation mechanism for the Zibo City Football League including six components:the government,the Football Association,the sports companies,the media,companies,schools and organizations(venue owned).Suggestion:1.Establish a mechanism with management and organization separated;2.Establish an operating mechanism where government-led,social-participated,market-operated;3.Establish a sharing mechanism for the main bodies of venues and facilities such as schools and units;4.Establish a professional talent incentive mechanism that combines material and spiritual incentives;5.Establish a long-term socialization mechanism by "third-party services";6.Establish an "Internet + Sport" linkage mechanism for the promotion of event culture and city culture.