An Analysis Of The Construction Of Cultural Identity In The People's Daily·Overseas Edition Olympic Games Reoort

In the process of international development,the conflict between different cultures has become increasingly fierce.People often think about their identities to distinguish between "I" and "Other".In particular,overseas people living in different ethnic cultures,different social environments can easily lead to different degrees of crisis in their cultural identity and ethnic identity."People's Daily Overseas Edition" is both an organ newspaper of the Central Committee of the Communist Party of China and an important medium for the dissemination of Chinese language in China.It carries the important task of spreading Chinese culture and building a national image.It is a link between Chinese and overseas Chinese who understand and communicate with each other.This article uses the literature data method,discourse analysis method,and the perspective of cultural identity construction to study the three Olympic Games coverage(during the Olympic Games)after the 2005 People's Daily Overseas Edition was revised.The study found that: "People's Daily · Overseas Edition" Olympic Games reports are compatible with mainstream culture and have a cultural identity construction function;The "People's Daily Overseas Edition" Olympic Games report constructed Chinese cultural identity and Chinese sports cultural identity;The construction of the cultural identity in the People's Daily Overseas Edition has the significance of connecting Chinese and overseas Chinese.When constructing cultural identity,"People's Daily Overseas Edition" can appropriately increase critical reports and reports on modern Chinese culture,and highlight the professionalism of sports reports.Overall,the Olympic Games coverage of the People's Daily Overseas Edition reflects the characteristics of Chinese media that focus on grasping the psychology of the audience,guiding public opinion,and building cultural identity in the context of external communication.It also has the important significance of linking Chinese and overseas Chinese and allowing Chinese culture to go global.