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Research On The Promotion Of Beijing Primary And Secondary School Cheerleadine

Posted on:2019-08-08Degree:MasterType:Thesis
Country:ChinaCandidate:C LiuFull Text:PDF
GTID:2417330545961989Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
In the past twenty years,International sports events have received extensive attention and continued development.The trend of global sports products and consumption has experienced the fastest growth.Sport has developed into a "commodity".Since 2008,the gymnastics management center of national sports administration has started cheerleading competition.Under the impetus of related policies,China has initially established the National Cheerleading league system in 2010.After more than ten years of development,the cheerleading competition is becoming more and more mature.Event promotion is a link or part of the promotion of specific events to the market.Promotion is not only the core part of the operation of events,but also the leading link of the operation of the whole event.To promote the tournament to cheerleading,let cheerleading competition is no longer just a simple sports event,but a sports commodity that can generate economic benefits and get more attention.The new method combined with the event promotion,from more media channel packaging and reports on the cheerleading competitions,cheerleading competitions promote better development,help cheerleading become a real "sports industry",to create more value for society.In order to better the development of Beijing city primary and secondary school cheerleading events,analysis of influence factors of Beijing city to promote primary and secondary school cheerleading competitions,to explore the way to promote better,this study will use literature method,interview method,field survey method,questionnaire survey method and mathematical statistics and other research methods,Research on the promotion of Beijing city primary and secondary school cheerleading competitions,and draws the following conclusion:1.Beijing primary and secondary school cheerleading competition was popularized by the relevant government departments before 2015,but after 2015,it began to introduce the sports consulting company to the professional and systematic promotion of the competition and opened a new chapter in the promotion of Beijing's primary and middle school cheerleading games.2.Beijing city primary and secondary school cheerleading competition in the organization,promotion and promotion of progress planning and other aspects of continuous improvement and innovation,the promotion of sports events to the modernization,but still have room for progress.4.in the promotion of primary and secondary school cheerleading events in Beijing,the promotion of school,the organization and promotion of events,training and promotion and media promotion have various characteristics,but all can strengthen the use of new media channels.All the ways to make full use of the new channels of the Internet age to promote the cheerleading competition in Beijing primary and secondary schools.3.The factors affecting the promotion of Cheerleading events in primary and secondary schools in Beijing include: school related factors,promotion of organizational units and media coverage.4.In the promotion of primary and secondary school cheerleading events in Beijing,the promotion of school,the organization and promotion of events,training and promotion and media promotion have various characteristics,but all can strengthen the use of new media channels.All the ways to make full use of the new channels of the Internet age to promote the cheerleading competition in Beijing primary and secondary schools.
Keywords/Search Tags:cheerleading, primary and secondary cheerleading competitions, event promotion
PDF Full Text Request
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