Current Problems And Measures Of Internet Public Opinion In Colleges And Universities

University network public opinion,as an important part of social public opinion,which the main body are university teachers and students,can express and disseminate the attitudes,opinions and emotions of various phenomena and problems in the society through Internet space that significantly influence the development trend of social public opinion.University network public opinion monitoring aims to use technical means and human ways to detect network public opinion events,control the spread of bad information and promote the main melody of positive energy.It needs a set of complete and standardized working procedures.Further strengthening the research on network public opinion in Colleges and universities can be aimed at improving the level of network public opinion monitoring and strengthening the construction of ideological positions,hence,it is a guarantee to hold the right of voice and initiative in the management of online public opinions in colleges and universities,and can ensure the monitoring of public opinions on campus network.Recently,the monitoring of Internet public opinion in colleges and universities has generally stabilized,and the current monitoring work model has achieved certain results in the monitoring and control of public opinion information.However,there is a certain degree of deficiencies in the related monitoring work of universities in various regions.This subject has mastered a large number of primary sources through questionnaires and interviews with some colleges and universities in northern Anhui.After scientific statistics and analysis,it has been found that the construction and development of network information in colleges and universities in the north of Anhui Province have certain limitations,which leads to the supervision of online universities in the Internet public opinion,some problems such as non-standard management,low utilization of Internet public opinion carriers,insufficient compatibility with ideological and political education,and poor results in online public opinion management.The main causes of this dilemma are the lack of attention paid by colleges and universities to network public opinion monitoring,the problems in the work of ideological and political education,the technical limitations of online public opinion detection,the lack of awareness of the Internet public opinion of college students,and the obsolete concept of college supervisory work.The supervisory team is not perfect,there are flaws in the relevant rules and regulations,and the online and offline linkage mechanism is not perfect.Faced with these problems,colleges and universities need to take corresponding improvement measures in light of their own reality.First of all,it is necessary to strengthen the attention of the leaders of colleges and universities,and increase the importance attached to the public opinion of the universities.University leaders conduct overall layout and guidance of network public opinion monitoring work,and their own work capabilities need to be improved.Set up specialized institutions for network public opinion monitoring in universities,increase capital investment,improve the allocation of hardware and software facilities,and increase the professionalism and scientificness of monitoring work.Secondly,the standardized management of network public opinion monitoring in colleges and universities needs to improve the system of network public opinion monitoring in colleges and universities,and improve the system of network public opinion monitoring in colleges and universities.Finally,through the collaborative efforts of college administrators and various departments,the college students' ability to respond to the Internet is enhanced.Strengthening the pertinence of ideological and political work in colleges and universities,introducing the content of lyrical content into the classroom,and enhancing the ideological and political education content.By adopting the above means,the problems found in the investigation are solved to promote the supervision of network public opinion in colleges and universities.