Research On Media Ethics Consciousness Of University Campus Communication And Independent Construction

The study of media ethics has always been closely watched by the field of journalism.In particular,with the advent of the“Internet Plus '' era,media communication has been characterized by diversification of communication subjects,enrichment of broadcast content,and emotionality.Media practice has encountered unprecedented ethical dilemmas and moral torture.Under the background of such an era,the study of the realistic environment and theoretical value of media ethics has become increasingly prominent.This paper focuses on 80 postgraduates of the School of Journalism and Communication at the 2016 level of Central China Normal University.It adopts the method of field investigation and uses the media ethics classroom as the main field.It uses the methods of participation observation and in-depth interviews to study the construction of the students in the study.Construct the process of learning,examine the contrastive changes in behavior and consciousness before and after exposure to media ethics education,and discover how it conducts the independent construction of media ethics.At the same time,it glimpses the ambiguities and difficulties in its construction process,and then extends to the entire media.The ethical connotation and value construction that literacy education should follow.In the introduction part,we mainly introduced the background of media ethics research and the situation of university campus communication.At the same time,we also expounded the current status of research and practice of media ethics at home and abroad,as well as the theoretical significance,practical significance,and innovation of this study.The first chapter mainly explains the necessity and feasibility of the establishment of“Media Ethics Research" publication and the media ethics case database.This chapter firstly conducts a study of the " Media Ethics Research" publication and the media ethics casebase independently constructed and founded by the students.The brief introduction,followed by the background of the times,the actual environment and the long-term significance,demonstrated the necessity and feasibility of constructing the"Media Ethics Research”publication and the media ethics casebase.The second chapter,through the method of field investigation,carried out concrete analysis and research on the content of media ethical awareness spread on the university campus and self-construction,respectively,from the theoretical construction-"course paper","class discussion",practice construction——The "Media Ethics Research"publication,the media ethics casebase,the context construction-the media ethics theme debate contest,the scenario performance,and the media ethics theme debate competition etc.Through analysing the raw materials of the interviewed objects,we can understand how it conducts research on the autonomous construction of media ethics.The third chapter analyzes the content of the independent construction of the media theory in the last chapter,and explores the difficulty and obscure points of the media ethical awareness and the independent construction of the university campus.This mainly includes four aspects:the Porter model's reflection on the media ethics,the research on the media ethics problem attribution countermeasures,the reflection on the practice of the situational teaching,and the comparative study of domestic and foreign media ethics.The fourth chapter,the full text,thoroughly discusses the connotation of media ethics in the university campus communication and the practical path of media ethics awareness in the university campus.