A Study On The Present Situation And Strategies Of Campus Cultural Construction In Secondary Vocational School In New Media Environment

Taking campus spirit as the core,taking teachers and students as the main body,Campus culture is the sum of school material and spiritual civilization in the long process of educational practice.Gu Mingyuan,a famous educator said: "a school should own a cultural implication,the more profound cultural implication is,the more solid the foundation of the school is." Nowadays,new media and network technologies are becoming more and more mature,new media has penetrated into all aspects of education.New media,such as QQ,network,microblogging,wechat,digital video,4G,codebook classcode,etc,has brought cultural development of a broader space for the campus;The holographic new media are more digital,network-based,real-time information dissemination and other features allow more rapid development of the campus culture to spread more conveniently;The personalization of new media,the selectivity of audience,the interactivity,is gradually pushing the changes for campus cultures.These features of the new media and the nature of modern vocational campus culture development requirements have happened to coincide with each other.Whether you accept it or not,the new media is driving the process of modernization of vocational campus culture,new media has gradually become an important part of vocational campus culture.This study has selected four secondary schools in Lanzhou Region,including 55 teachers and 302 students from each grade.By taking questionnaires and interviews,from four dimensions,the author has done vocational campus culture construction survey from new media applications awareness to level of understanding of the campus culture,from the promotion of new media to campus cultural construction to the use of new media carrying out cultural activities on campus.The writer has studied the current situation of vocational campus culture construction in the new media environment,analyzed existing problems and reasons,put forward some suggestions and recommendations,provided valuable reference for the construction of campus culture in vocational schools in the new media environment.The study found: 1,the new media have been involved in the construction of vocational campus culture,and play an irreplaceable role.2,the communicators and its recipient play a positive attitude towards vocational campus cultures which are involved in the new media.3,vocational schools have built a unbalanced new media environment,the level is not high,there is no perfect system construction and professional construction personnel,information literacy for teachers and students needs to be improved.4,the new media has increased the difficulty of campus public opinion supervision.5,the lack of research on the integration of new media and the new media environment vocational campus culture trends.We made the following suggestions through research to improve the level of vocational campus culture construction in the new media environment.1,increase manpower support and material security of vocational campus culture construction under the new media environment;2,improve the campus culture management in the new media environment;3,enhance the new media attainments teachers and students 4,provide a new platform by means of integration of campus media vocational campus culture construction;5,to broaden a new campus mainstream media horizon,to maximize educational function of campus culture;6 to promote cultural integration of schools and enterprises through new media.In today's rapid development of new media,the state vigorously develop vocational education in the modern background,exploring the use of new media and other information technology to promote vocational campus culture development strategy is the obligation for a vocational educators.