| With the severe employment situation and the prosperous development of the network economy,the country has actively introduced relevant policies to encourage university students to start a business and get employment,which has also changed many people's traditional view of employment and has made more and more university students choose to start a business from network.However,the success rate is extremely low.If you want to stand out in the sea of network entrepreneurship in the era when it is full of opportunities and challenges,you must pay more attention to the core competence of network entrepreneurship which is the key factor of network entrepreneurship.Only when university students has enough core competence of network entrepreneurship can they establish a foothold in the huge army of starting a business,increase the success rate,be able to keep the business developing continuously,meet the demand of era.Based on this background,this research studies the university students' core competence of network entrepreneurship.Based on many professors' research and looking up a large amount of relevant literatures,this study adopted qualitative and quantitative methods empirically,including literature research method,interview method and survey research method,referring to'Capability Iceberg Model' to construct a model of the core competence of university students' network entrepreneurship.In combination with model and survey data analysis and current situation,this thesis proposed a strategy for improving the core competence of network entrepreneurship,with a view to promote the development of university network entrepreneurship education and increase the quality of network entrepreneurship education.This thesis is divided into six chapters.The first chapter is the introduction.Through the analysis of research background,research significance and research status,the research contents methods and so on of this study are clarified.The second chapter is related to the basis of research,mainly based on the literature research at domestic and foreign countries.First of all,it elaborates and analyzes competence and core competence.Secondly,it elaborates and analyzes the related concepts of entrepreneurship,such as entrepreneurship and network entrepreneurship,and to give a definition of them.Based on the concluding,summarizing,and abstracting the research of various scholars,it summarizes the elements of network entrepreneurship.The third chapter investigates and analyzes the entrepreneurial core competence of the university student network.According to the related research of second chapter,this thesis puts forward the concept of core capability of university students' network entrepreneurship,then with the help of interviews,literatures,and the consultant under the guidance of teachers,the questionnaire is designed and compiled.SPSS22.0 software is used to analyze the survey data,combined with the results of the analysis and it is concluded that university students' network business core competence structure framework.The fourth chapter builds the university students' network entrepreneurship core competence.According to the results of data analysis of the third chapter,this thesis analyzes the relationship between the various core competence for network and its influence factors,drawing lessons from 'Capability Iceberg Model' to build the core ability of university students' network pioneering model.The fifth chapter is the strategy of university students' network entrepreneurship core competence.Based on the model construction from previous sections,combined with interviews,the current education and the analyses of the questionnaire data,this thesis puts forward the strategy of improving the core competence of college students'network entrepreneurship.The sixth chapter is the conclusion and prospects.Summarize the entire thesis,conclude the innovations and deficiencies of the study,and make an expectation of future research directions. |
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