Study On Service Quality Evaluation Of Tent Camps In China

With the rapid development of sports tourism in China,there is a growing demand for tent and camping tourism.Tent camping is the core and space carrier of tent camping activities and is an important part of camping tourism.The quality of service of tent camps can directly affect the satisfaction of consumers.Consumer satisfaction is an important factor influencing the market image and reputation of tent camping sites.It is an important source of sustainable development of camping tents.So,what is the service quality of the tent camp? How to effectively measure the service quality of the tent camp? How to effectively improve the service quality of tent camps? This study attempts to establish a comprehensive,scientific,and applicability service quality evaluation system for tent camps,and applies this evaluation system to practical cases.At present,the study on the service quality of tent camps is mainly qualitative and less quantitative.The first part of the study mainly analyzed the development status,research purpose and significance,research methods and innovation points,and theoretical basis of tent camping sites in China.The second part is the literature review,which analyzes tentative camping and related theories,service blueprints and related theories,service quality and related theories,and summarizes and reviews each research review.The third part summarizes the research status of tent campgrounds in China.Including tent campsite advantage analysis,main spatial distribution,national policy,existing problems of service quality and so on.The fourth part studies the basis,process and result of the establishment of service quality evaluation index system for tent campgrounds.The tent camp site service blueprint was established through on-the-spot investigation,and the use of key point identification,expert survey methods,etc.established tent campground services with dimensions of tangibility,reliability,empathy,environment,entertainment and safety.Quality evaluation index system.According to the requirements of the index system,the index weight analysis was conducted using the expert interview method and the analytic hierarchy process.The fifth part is empirical research.Taking the Dongping Forest Park tent camp as the research object,the questionnaire was issued and collected.Through fuzzy comprehensive scoring method and service quality perception map,the following conclusions were obtained:1.Overall,the service quality of tent camps is not optimistic.After the fuzzy comprehensive evaluation,the camp score was 3.96,which was in the middle level stage.There are more dimensions and indicators that need further improvement,and the overall service quality needs to be further improved.2.Through the analysis of the service quality perception map of theDongping Forest Park tent camp site,it was found that the camp's security construction,natural environment development,customer interaction management,and entertainment product specialization are in advantageous areas and need to be maintained and utilized;the camp is based on There is an urgent need for improvement in facilities and health environment,including construction of camp facilities,medical conditions,types of entertainment items,information services for service personnel,and cultural landscapes.The sixth part is the research conclusions and recommendations.Aiming at the problems and research findings of the tent camp service quality mentioned above,the research suggestions are put forward from the aspects of product perspective,safety perspective,customer management perspective,human resources perspective,infrastructure perspective and service remediation perspective.The product perspective includes the development of featured products,thematic innovation,consolidation of existing mature products,and full use of the off-season;the security perspective includes identification of hidden dangers,risk assessment and risk control;the customer management perspective includes the development of customer interaction management strategies,market segmentation and positioning,and customer groups.Quality of contract,avoidance of interference and disputes;human resources perspective includes innovative recruitment methods,training of employees,and internal marketing;infrastructure perspectives include improving quantity and quality,and rational placement;service recovery perspectives include error assessment,preparation of plans,and timely remediation.The last part is thanks,references and appendices.