Guidance Countermeasures Research On The Behavior Of College Students' Irrational Consumption Of Chongqing

Consumption is an indispensable practical activity in people's social life.People's consumption behavior will be influenced by many factors,such as consumption demand,consumption concept,consumption psychology and so on,resulting in the distinction between rational consumption behavior and irrational consumption behavior.Contemporary college students as an important part of social groups,their consumption concept,consumption mode and consumption psychology not only reflect their attitude towards life and value orientation,but also reflect the characteristics of the times to a large extent.With the continuous development of market economy and the continuous integration of global culture,the values and consumption concepts of western countries flow into China,which has great impact on the consumption behavior of Chinese college students.In recent years,college students on the irrational consumption behavior of news reports,this exposed problems related to consumer education in China to a certain extent,compared with western countries such as the United States and Japan after World War II has successively promulgated relevant policies to strengthen the consumption of national education,China's education consumption related monograph in 2005,reflecting the the lag of education consumption in china.At the same time we should see that the causes of the non rational consumer behavior of college students in many aspects,from the objective point of view,the influence of Western consumerism,household consumption,lack of education,university education consumption shortage and the background of network of individual media mislead is an important reason.Subjectively speaking,college students' self packaging consciousness is enhanced,but their financial management ability is deficient,and consumer psychology is immature,which makes them make irrational consumption behavior.The purpose of Ideological and political education is to guide college students' mental growth and personality shaping.Obviously,it is the right meaning to cultivate college students' correct consumption concept and rational consumption behavior.This study is divided into four parts.The first part is an overview of irrational consumption behavior of college students.Through the comparison of rational and irrational consumption behavior,the connotation of irrational consumption behavior is clarified.On this basis,the necessity of improving college students' irrational consumption behavior is clarified.The second part is the difficulty of this article.It mainly selects five colleges and universities in Chongqing to read undergraduate students as samples,obtain relevant data in the form of random issue questionnaire,and collate and analyze the effective data of the recycling,understand the consumption status and consumption of college students in Chongqing,and analyze the consumption behavior of contemporary college students.The problem is to find out the irrational consumption behavior of college students.The third part is the focus of this article.Combining the empirical data and the related literature theory,the reasons for the irrational consumption behavior of contemporary college students are analyzed from two angles of objective and subjective factors.The fourth part on the basis of the previous three parts of the study,mainly aimed at the irrational consumption behavior of college students from the objective and subjective two aspects of the specific guidance countermeasures.