Research On The International Communication Of Wushu In Pakistan Under The Background Of "One Belt One Road"

As a major initiative to drive the country’s external development in the new era,the “Belt and Road” initiative is crucial in spreading China’s voice and shaping the country’s image.As the essence of Chinese traditional culture,Wushu is placed in the context of the new era,and it shoulders the mission and responsibility of international development.As the originator of the "One Belt,One Road" initiative,China has taken the initiative to share this excellent culture of martial arts with the world,which helps to increase trust and resolve doubts.Improve the influence of martial arts in the world,thereby enhancing the soft power of Chinese culture and serving the construction of the "Belt and Road".In order to understand the status quo of the spread of martial arts in specific countries,to better promote its international spread and serve the national development strategy.This research takes the international dissemination of martial arts in Pakistan as the research object,adopts the literature method,questionnaire survey method,field investigation method,and interview method.With the guidance of communication theory,the international dissemination environment,main body and communication of martial arts in Pakistan Research on audience,communication content,communication media and effects,etc.,to find out the problems in the international communication of martial arts in Pakistan,and then draw relevant conclusions:(1)The “One Belt,One Road” initiative has created a good social environment for the international dissemination of martial arts in Pakistan.Therefore,government actions for the international dissemination of martial arts must be strengthened.(2)Under the background of "One Belt One Road",the main body of international dissemination of martial arts in Pakistan is composed of official organizations,non-governmental organizations and individuals.Among them,the Pakistan Wushu Association is the main dissemination force,and the main bodies of martial arts dissemination are independent of each other.The lack of high-quality martial arts dissemination talents is the main problem that restricts the international dissemination of Pakistani martial arts.(3)The content of international dissemination of martial arts in Pakistan has the problem of insufficient directivity,especially the dissemination of non-governmental organizations and individuals is scattered and disorderly,and there is a lack of a standard and unified set of martial arts dissemination contents.(4)Under the background of "One Belt One Road",the interconnection of martial arts culture cannot be separated from the support of Internet technology.Pakistan’s domestic martial arts communication method is single,mainly based on traditional media,and the utilization rate of mainstream social media and professional mart ial arts websites is not high.(5)Most martial arts audiences in Pakistan have a relatively low level of awareness of martial arts,and different audience groups have different motivations for learning martial arts.(6)Under the background of "One Belt One Road",new breakthroughs have been made in the spread of martial arts in Pakistan,but there is a problem of insufficient spreading depth,especially in the north and south areas of Pakistan.spread.