Research On The Operation And Development Of Public Stadium In Dongcheng District,Beijing

With the reform of market system of China's public sports venues,public sports venues enterprises increasingly high degree of market development,public stadiums will become more and more important,not only the market development of public stadiums can increase the utilization rate of public stadiums,public sports venues to increase revenue,but also can promote the level of sports consumption in China to improve.This paper uses many research methods of literature research,questionnaire survey,on-the-spot investigation,interview,mathematical statistics,logic analysis,research problems and Countermeasures to improve the basic generalization,business model,market development project,market development means,market development effect in Beijing,Dongcheng District public stadium there.?.operating and development status of public sports venues in dongcheng district of Beijing:1,single operation mode,the public gyms and stadiums in dongcheng district in Beijing is given priority to with independent operation,business development project is less,and most of the assets for mailbox project,in which to develop physical fitness and sports training or training,mainly to undertake sports activities;2,Beijing dongcheng district public sports venues management development consciousness,management development methods are not flexible,business development effect in general,the relatively well,dongdan sports center of the public gyms and stadiums gains and venues of preventive maintenance and spending flat;3.Successful experience in operation and development of dongdan sports center has actively attracted foreign capital;Invite celebrities,attract customers,and raise awareness.Adhere to innovative sports forms;Using diversified means of operation and development;?.Problems existing in public sports venues in dongcheng district of BeijingSingle operation model;There are few business development projects and intangible assets projects are neglected.Weak consciousness of management and development of public sports venues;Lack of professional management personnel;Inflexible means of operation and development;The daily maintenance of venues is too heavy and public consumption awareness is weak;?.Countermeasures for the management and development of public sports venues in dongcheng district of Beijing:1.Choose the appropriate business model and optimize the allocation of resources;2.Enrich business projects and strengthen the development of intangible assets of public sports venues;3.Strengthen the management and development awareness of public sports venues and speed up the development process;4.Introduce professional management personnel of public sports venues for professional management;5.Take appropriate management and development measures in combination with the background of The Times;6.Formulate preferential policies to alleviate the economic pressure of public sports venues;7.Understand consumer sports consumption needs and promote sports consumption.