Research On The Present Situation And Countermeasures Of "Happy Weekend" In Dongcheng District,Beijing

In recent years, as people material life enriched, accelerating the pace of life, people in enjoying the convenience brought by modern science and technology at the same time, people in the physical and mental aspects of many health problems also appear constantly, which makes people to pay more and more attention to healthy lifestyle, fitness activities gradually become the necessary part of people’s life. The successful hosting of the Olympic Games in Beijing 2008, triggered a national fitness craze, around the national fitness activities in the flourishing. Beijing issued in Beijing and the implementation plan(2011-2015), the national fitness in put forward: to build brand of national fitness activity has certain influence. Beijing Dongcheng district "happy weekend" is gradually becoming the Dongcheng district since founded in 2009 the national fitness brand activities, this paper USES the literature material law, questionnaire survey and other research methods, from the "happy weekend" conducted by population characteristics, organization form, influencing factors to have a thorough understanding of "happy weekend" to carry out the status quo, to "happy weekend" to carry out the status quo and the factors to influence the conduct research, analysis summed up the "happy weekend" to carry out the basic situation and some of the deficiencies, worked out the corresponding countermeasure, for the better development of "happy weekend" puts forward related Suggestions.Study the following main conclusions:(1) From the characteristics of people to participate in the activities of "happy weekend", participate in the "happy weekend" crowd, 45 years of age and older age majority; Give priority to with high school, undergraduate education background; Most retirees.(2) From the cognition of "happy weekend", people to be aware of the "happy weekend" in general, only a small group of "happy weekend" is very understanding.(3) From the point of view of "happy weekend" activities, people involved in the project is given priority to with simple activities such as badminton, table tennis; "Happy weekend" activities time mostly in eight to eleven o ’clock this time, most people each activity duration of 30-90 minutes; Participate in frequency mostly involved in 1 times a month; Participate in the way most is to participate in or with a friend.(4) Fhe more complete, the organization of the "happy weekend" by the "happy weekend" series of activities with the unified plan of the organizing committee, which consists of 10 working groups, each group have a clear division of responsibilities and responsibilities clear.(5) "Happy weekend" organization is relatively convenient, to participate in the crowd without restriction, can through the phone or web site registration, play only once a week.(6) From the point of influence factors, individual subjective reason mainly is that people in "happy weekend" cognitive situation of poor, have no time to participate in, have no confidence in themselves, etc.; Activities are the main external objective cause location equipment limited, campaign does not reach the designated position, not like the project and other factors.