Commercial Fitness Club Service Profit Chain Model Research And Development Measures

Commercial construction club management the way they operate mostly up themanagement infrastructure based on service industries. From a practical point of view, theclub’s management in an immature state, or only focus on the surface, or to focus only on aone-sided management; From a theoretical perspective, the academic community to discuss theoperations of the commercial health club is always in a single demonstration and research, ordirectly to the foreign advanced management model applied in the management and operationprocess of the club to make a statement. The emergence of the service profit chain theory isprecisely to break the limitations of these cases. The service profit chain theory is to focus moreresearch in one comprehensive theory and research methods, service profit chain theory in thecommercial health club, health club internal service quality, employee satisfaction, employeeloyalty, membership satisfaction, customer loyalty and club profits and other elements oforganic as a whole, on this basis, the observed link between them and the law, in order toidentify the aspects of the original theory and practice of inappropriate conduct analysis to beimproved in order to establish a model suitable for the development of commercial health club.First commercial building of the club’s current situation, the service profit chain theory,research and application are described, then the use of literature, systems analysis, expertinterviews, field trips, questionnaire survey, analytic hierarchy process, specifications analysisand other scientific and effective way to expand the analysis of the theoretical elements of thecommercial health club service profit chain, and a preliminary theoretical point."The basic ideaof the theoretical point under the guidance of practical research to prove the establishment ofthe " Theoretical point", while improving and perfecting the inadequacies of the point, andultimately establish a more comprehensive commercial fitness club service profit chain model,provide the basis for future research and development of commercial health club and help.The main conclusions of this paper:First, the paper constructs commercial health club service profit chain model includes fourparts: a health club managers, employees of the health club, health club memberships, andhealth club profits. All elements are: the health club internal： service quality, employeesatisfaction, employee loyalty, member satisfaction, member loyalty, membership generated bythe club makes a profit, the club for the distribution of profits. The relationship between thevarious elements as follows: previous elements of the latter elements play a decisive role, end toend, constitute the chain relationship. Its significance lies in: the various elements in the processof co-ordinate from a macro point of view of commercial health club operator, the relationshipbetween the explicit elements tend to mutual positive impact, and the cycle of the entire profitchain is a spiral of rising chain relationship management more focused management, monitoring and control.Second, built commercial fitness club service profit chain model improvement andinnovation is: First, add in the elements of "employee loyalty" and "member satisfaction"fitness club employees transition "link, both to ensure that the business philosophy of thehealth club at this stage while maintaining the fluidity of the service profit chain."MemberSatisfaction" elements must be on the basis of the membership system, beneficial to membersatisfaction, loyalty enhancement, so that the profits of the health club for stabilization.Third, Impulse fitness club employees overall satisfaction as4.61, are "very satisfied" range.Members overall satisfaction was4.13, belonging to "satisfactory" range; higher loyalty ofemployees and members of the club operating in good condition. Worthy of recognitionImpulse fitness club shipped camp system contains the complete elements of the service profitchain, the relationship between the elements in line with the laws of the theory.Fourth, the elements of the employees in the service profit chain and the reality ofcommercial health club employees’ system different staff system more focused on constrainingmanagement, staff elements in the service profit chain management focused on makingemployees more voluntary into natural work teams.Fifth, in the commercial health club membership is the advantage of the operation of theservice profit chain process, to spare no effort to develop.Sixth, commercial fitness club in the service profit chain, the end of a cycle stage at thesame time you want to get the rational allocation of profits, to maintain the service profit chainrunning again, and lay the foundation for the further development of enterprises.