A Survey Of Current Situation And Measures On Chinese Commercial Fitness Club Chain Management

The idea of this paper is based on the five cities of the southeast of Fujian commercial health club and regards chain operating status as the object of study, and provides survey analysis and the development strategy based on the areas of commercial health club chain operating status and the problems encountered in the process of chain operations. These theoretical bases also provide a reference for the development of commercial fitness enterprises. Through research, this paper draws the following conclusions:1. It can be seen from the region’s commercial health club chain operating conditions that many fitness companies have gradually embarked on the road of the development of chain operation, followed by increasing competition in the fitness industry as a whole, the questions of how to survive must be resolved.2. The commercial health club chain operating premise is the brand, but many fitness companies only consider short-term interests while ignoring the fitness enterprise brand management and brand protection, the end result will be harmful to the club’s brand reputation, brand and chain store operating interests.3. The paper, through the investigation and research of the operating status of the commercial health club chain management, to some extent, reflects that the current commercial health club chain operating mechanism is not perfect. The chain of fitness enterprises is not only the lack of scientific and complete alliance system, and also the lack of support for franchisees which will lead to declination of the overall image of the club’s and the economic benefits of the industry as a whole.4. Many enterprises dedicated to the development of chain operation must pay close attention to how detailed and accurate market research analysis, market positioning and location are.5. Many commercial health club are facing a serious problem that is frequent loss of the technical force, which directly led to is the lack of personnel in the development of the brands of chain operation.Although the management of economic strength and technology of China’s health club progresses than in the past, however, there is still a long way to go to catch up with international advanced level. In order to find a road suited to China’s development of commercial health club, keep exploring from different aspects.