The Basic Strategies And Route Options For Hangzhou To Build A 'City Of E-sports'

In recent years,E-sports has been greatly promoted around the world.According to statistics,by 2017,the total scale of E-sports users in China has reached 260 million,which is an unprecedented figure and scale.The rapid development of E-sports industry has brought opportunities,but also brought some problems and challenges.The academia has conducted detailed studies on the problems and challenges posed by the E-sports and E-sports industries.The research of foreign scholars mainly focuses on the nature of e-sports,the consumption of players,and their influence on the behavior of players.Domestic scholars are concerned with the research on E-sports industry related policies,investment conditions,and supply chain construction.Obviously,there is a lack of research on how to create a city E-sports brand in the existing research.This paper will use this as a research theme to study the basic strategies and route options of Hangzhou to build a "City of E-sports".The research design of this article:The research idea of this article: The first chapter,based on the status quo of e-sports development at home and abroad,this paper puts forward the research questions of this article,that is,the basic strategies and route options of Hangzhou to create "E-sports capital".The second chapter,through the domestic and foreign literature on E-sports,combs,summarizes the e-sports concept,classification,and the difference and contact with traditional sports,as well as domestic and foreign research hotpots.In the third chapter,this article determines the research object and research method of this article according to the research theme.The fourth chapter analyzes the economic,cultural,and social foundations of Hangzhou's building of "City of E-sports".Then,through a questionnaire survey,we understand the knowledge and participation of e-sports students in Hangzhou colleges and universities.The basics introduced the current situation of the development of e-sports in Hangzhou,and analyzed the insufficiency of the "City of E-sports" in Hangzhou.Insufficient external shortages includes of E-sports in awareness,disorder in management,serious project differentiation,unregulated conduct of events,lack of recognition of E-sports industry by the public,lack of an urban brand effects,and lack of relevant policies of the government.Internal shortages include three major factors:the immaturity of the e-sports industry,the lack of industry linkages,and the incomplete operation and management mechanism of E-sports clubs.The fifth chapter,after giving a summary of the study,proposes a path for how to build Hangzhou into an "City of E-sports." The specific contents include strengthening communication and cooperation,building the world's top e-sports clubs,and strengthening e-sports teams.Enhance the reform of the social organization of e-sports organizations,establish a review committee for E-sports projects,strengthen the protection of intellectual property rights,formulate rules and regulations,and expand e-sports project advocacy.At the same time,based on the deficiencies of the analysis in the previous chapter,this chapter Give the corresponding countermeasures.This article not only comprehensively and in-depth analysis of the status quo and existing problems of e-sports development in Hangzhou,but also put forward relevant suggestions based on these deficiencies,and provides reference for how to build Hangzhou as the 'E-sports City'.