Research On The Guidance Of Internet Pucblic Opinion In Environmengtal Pollution Events

Today,the Internet maintains a momentum of rapid development,has a profound impact on the actual production and life of society,and has changed the original public opinion ecology and public opinion environment.At the same time,due to rapid economic development,ecological and environmental issues and environmental protection crisis have gradually emerged,which has become an important factor constraining social and economic development and government administration.The public's use of the Internet to claim rights has exposed more and more ecological and environmental issues,and has also promoted the progress of ecological and environmental protection.However,in the face of the rapid rise of the Internet,due to the lack of understanding of the environmental pollution network public opinion,the deterioration of the public opinion on the Internet,the unsmooth expression of the people's traditional opinions,and weak government environmental protection coordination and governance,in the event of an environmental pollution incident,This will cause further deterioration of the situation and damage to the government's credibility.It is an urgent task for the government that how relevant government departments accurately grasp the direction of the Internet public opinion guidance,improve and perfect the new media communication and cooperation mechanism,and improve the public opinion and supervision methods of sudden pollution incidents.This article starts with the connotation and characteristics of the Internet public opinion,and points out that under the new requirements of the ecological civilization,the government responds to the challenges of the media public opinion when it responds to environmental pollution incidents,guides,and the challenges of environmental governance and protection,and further clarifies the situation of public opinion guidance and governance.On this basis,the pollution of tengger desert network public opinion,for example,an objective analysis of network public opinion and guide to cope with the situation,as well as to the impact of environmental governance and the insufficiency,and impact on network public opinion environment governance analysis of existing problems,on the basis of using the experience of predecessors,from the concept,mechanism and exploring execute public opinion guide)is put forward to improve environmental pollution response capacity in terms of strategy.