Application Of Case-method Teaching In The Middle Vocational Schools Of Marketing Course

Case teaching refers to a method of teaching that introduces cases in teaching,guides students to analyze cases,and then learns the knowledge of a certain discipline and applies it to practice.This method has been widely used in the daily teaching of related majors.It originated from the teaching of law and business administration of Harvard University in the US,and it was introduced to China in the 1980 s.In recent years,the case teaching has also been widely used in the teaching of Market selling in Secondary vocational school.This article is based on the collation and generalization of the case teaching theory,and based on the general teaching process of the case teaching,combined with the characteristics of the curriculum and students;put forward the idea of the case teaching method of the "Marketing" in the Secondary vocational school.According to the design ideas,the author carried out specific teaching practice,and in the specific implementation process,explored the "five-step method" of case teaching method: Presenting cases,Introducing cases,Creating problem situations,Case discussions,and Case summaries.Every step elaborated.After class,through questionnaire survey to master the teaching effect,and through the observation and the interview to discover the problems in the use of case teaching in the Market selling of the Secondary vocational school,and to propose the Market selling.The perfection of the case teaching method aims to make the case teaching method continuously improve and develop in the application of Market selling teaching practice in the secondary vocational school.