The Research On Guiding Ways Of College Students' Green Consumption Concept

The concept of consumption is a kind of viewpoint and understanding.It is a universal mapping of consumers' consumption activities in people's minds.The concept of consumption is a concept that can guide people's consumption activities and behaviors,thus affecting the overall economic development of the country and thus affecting the progress of society.The concept of green consumption is a concept of consumption.The basis promoted by this concept is that consumers are required to take into account the harmonious coexistence between man and nature when engaging in their consumer behavior.Consumers should pay more attention to the ecological and environmental factors,and in the course of consumption activities,healthy,moderate and sustainable consumption is the main guide,and at the same time,it emphasizes the promotion of noble consumer ethics.The concept of green consumption has three implications: First,it advocates that consumers first consider green products in the process of consumer behavior;Second,it urges consumers to pay more attention to environmental pollution in the consumption process,and compensates for consumption errors such as advanced consumption and transitional consumption.Third,guide consumers to change their concept of consumption,and consistently apply sustainable consumption throughout the concept of consumption,to achieve the advocacy of nature,the pursuit of health,the emphasis on environmental protection,and the conservation of resources,and ultimately achieve sustainable consumption..This article chooses college students as the main research object,mainly for the following reasons: Firstly,under the current situation of China entering the consumer era,various forms of consumption emerge in an endless stream.From the traditional consumption to the network consumption,college students are an important part of this group.Undergraduates are younger and are in the stage of receiving education.At this stage,the concepts of their own outlook on life and values are still being formed.There is no stereotype,and the concept of consumption of college students in the stage of concept development is very likely to be induced.Embodies the impact of consumerism,hedonism and other values.The scientific outlook on consumption will guide this group to develop in the right direction.Secondly,at the current stage,college students' consumption behavior is highly representative.Their consumption behaviors and methods not only represent the consumption characteristics of this group,but also represent the development trend of future consumption to some extent.Thirdly,most of the college students' learning and living activities are concentrated on the campus.The campus environment is very conducive to the targeted development of the green consumption concept,and it can also guarantee the quality of guidance implementation to some extent.It is impossible to guide the consumption of college students in one stroke and the process will be very long.Although the guide implementers are school-based,they also need the cooperation of the government and the family in order to build a multi-level guiding environment.This article mainly analyzes the main features of college students' consumption through the methods of literature research;expounds the concepts of college students' consumption and green consumption concept,analyzes the type and scope of consumption of modern college students,and analyzes the issues arising from different consumption processes.The analysis explores how to use the green consumption concept to guide the consumption of college students through social foundations,family education,and school popularization,and clarifies the necessity of guiding the group's consumption behavior by establishing and popularizing the concept of green consumption in the group of college students.