Research On The Internet Public Opinion Governance Of College Students

With the deepening of the level of social information,the Internet public opinion,which is one of the prominent forms of public opinion,has become more and more influential to propaganda and ideology,and has formed a strong impact on public management and social stability.As the active subject of college Internet public opinion,college students' research on Internet public opinion governance not only perfects the theoretical system of Internet public opinion governance theoretically,but also responds to the urgent needs of the management of University propaganda,united front and stability.Constructing a scientific and effective Internet of university student opinion governance system not only helps to create a harmonious,stable and orderly campus Internet environment,but also helps maintain social stability and harmony.This research starts from the core concept of Internet public opinion,defines the concept of Internet public opinion of college students,and analyzes a large amount of literature materials in depth,and provides relevant theoretical support for the research.First,introduce the theory of 4R crisis management theory,and deal with the handling of Internet public opinion and the crisis handling of emergencies from a realistic perspective.Then introduce the theory of public governance,emphasizing the importance of prior prevention rather than simple post-processing,emphasizing information disclosure,reducing the spread and spread of rumors,thus guiding college students to judge on the basis of facts;Then,I introduce the information ecology theory and use the information ecology theory to study the Internet public opinion ecosystem ofuniversity students.In order to understand the actual situation of College Students' Internet public opinion in Colleges and universities,and the existing problems in the process of governance,an effective countermeasure is put forward,and a questionnaire is designed.A random sampling method was adopted to carry out a questionnaire survey in four representative universities in Xi'an.Through the survey results,we know that college students are highly active on the Internet,and college students have low evaluation on the supervision and guidance of Internet public opinion in Colleges and universities.The analysis of the results of the survey shows that the lack of effective guidance to Internet public opinion and the lack of attention and effective solution to the opinions and suggestions of college students are the two important reasons for the formation of College Students' Internet public opinion.Through combing and analyzing the current situation of public opinion governance,it is found that in order to respond to the continuous sudden hot spot of College Students' Internet public opinion,the management organizations such as the office of Internet public opinion work and the leading group of Internet public opinion work have been gradually established in various colleges and Universities.Through the investigation,it is found that the content of College Students' public opinion governance at the present stage mainly includes the concern about the close related affairs in the campus and their own life,the attention to the social focus and the hot issues of the current political affairs,and the attention to the online maintenance information of the college students.The development of governance is mainly through the use of network technology,Internet public opinion management group under the leadership of the multi sector linkage,through ideological and political education to cooperate with these ways.In order to analyze and deal with the continuous,scientific and effective Internet public opinion of college students,it is necessary to explore a set of management methods suitable for college students' Internet public opinion,so that the Internet public opinion of college students can be effectively supervised and guided.Thus,the dilemma and causes of College Students' Internet public opinion governance and the exploration of effective governance strategies are discussed.First of all,the plight of the governance work is analyzed.It is mainly embodied in the following three aspects.First,the governance capacity is limited,the coping style is simple and conservative,effective guidance is insufficient,and there is no necessary information feedback.Two,lack of executive power,subjective lack of initiative,lack of objective resources,timely guidance and risk management.Third,the coverage is narrow,time lacks continuity,and the scope and intensity of supervision are insufficient.Then,the causes of governance dilemmas are analyzed.There are three main reasons: Thereasons are mainly the following three points: First,the principle of the governance of Internet public opinion among college students is not clear,resulting in ineffectiveness in the event of a public sentiment crisis;second,the lack of relevant guarantees,the need to strengthen the team building,inadequate attention to schools,low investment,lack of laws and The protection of rules and regulations;Third,the existing working mechanism is still not perfect.Finally,we explore the Countermeasures of College Students' Internet public opinion governance,and put forward valuable countermeasures.Firstly,the principle of governance of Internet public opinion for college students should be designed to provide basis and guide for governance work;Then,from the four aspects of improving legal protection,strengthening management organization and team building,strengthening information technology support,and perfecting laws,regulations,and regulations and systems,we will strengthen the construction of safeguard capabilities;Then,improve the existing working mechanism from the two main aspects of establishing the public opinion information processing mechanism and strengthening the public opinion guidance mechanism;Finally,we will improve the control and management of the governance work from the following three perspectives: do a good job of preventive work,do a good job of follow-up work,and do a good job in crisis response.The innovation of this research is to take the group of college students as the research object,and from the perspective of public management,comprehensively use literature research,questionnaires,and other research methods to comprehensively collect relevant information and data on the governance of colleges and universities and analyze them.This paper reveals the fundamental problems of College Students' Internet public opinion governance and the reasons for them.Through the analysis and combing of these problems and reasons,the corresponding solutions are put forward,and the system management mechanism is set up and perfected,and it is constantly perfected according to the actual situation,so as to improve the response efficiency in response to the crisis.In order to effectively solve the crisis of College Students' Internet public opinion and create a good campus Internet environment,it is conducive to the development of College Students' physical and mental health.