A Study On The Education Of College Students' Consumption View Under The Background Of Internet

Internet finance has the characteristics of high efficiency and convenience,and it is changing people's way of life and consumption.College students are not only one of the main consumer groups,but also the potential consumption groups.In the Internet financial consumption,some bad platforms make use of students' bad consumption psychology,carry on the network loan to the College students,make the College students fall into the trap of the bad network loan,and then produce the huge influence on the university student's consumption behavior,even lead to campus tragedy.So the task of strengthening college students' consumption view education is urgent.Under the guidance of Marx's theory of man's all-round development and consumption theory,this paper draws lessons from western demand hierarchy theory,consumption alienation theory,and applies literature research method.The interdisciplinary research method explores the theoretical and practical problems of college students' consumption view education under the background of Internet finance,and focuses on the following aspects:Firstly,it discusses the internal relation between internet finance and consumption view education,and expounds the influence of internet finance on college students' consumption view.Secondly,it deeply analyzes existing problems and reasons about the current situation of college students' consumption view education under the background of Internet finance.Finally,put forward the Internet financial background of consumption view education countermeasures.The main contributions of this paper are as follows: First of all the influence of Internet finance on college students' consumption view is further elaborated.Positive impact is to form the concept of advocating convenience,consumption and financialmanagement,moderate borrowing and consumption.The negative influence is to breed excessive borrowing,excessive advance,comparison and flaunt,blindly follow the trend,ignore the hidden danger of safety,ignore the personal credit concept,and breed the consumption idea with the hidden danger of safety.Then,using Internet data and information,this paper analyzes the current situation of college students' consumption view education under the background of Internet finance,and points out that the main problems are that the education mechanism of consumption view in colleges and universities is not perfect,and the family consumption view education is biased.The supervision and administration of the relevant departments are weak,the education of the operator's consumption view is misleading,the education of the social media consumption view is mixed,and the college students' own consumption view education lacks the conscious consciousness.The reasons for these problems lie in the lack of enough attention by universities,the lack of correct knowledge and cognition of family members,the lagging development of consumption concept and the lack of social responsibility consciousness of social sectors,and the lack of systematic guidance of social media.Thirdly,it puts forward the countermeasures of consumption view education of college students under the background of internet finance.The first is to adhere to the principles of college students' consumption view education under the background of Internet finance: the principle of combining cooperative education with positive education,the principle of strengthening humanistic care and promoting consumption accomplishment,the principle of combination of instillation and persuasion;The principle of combining education with management.The second is to cultivate correct Internet financial consumption concept: law-abiding advocate morality consumption concept;rational and moderate consumption concept;safe and healthy consumption concept.The third is to construct the cooperative education mechanism of college students' consumption view: to give play to the main position of college students' consumption view education,to attach importance to the positive influence of family in college students' consumption view education;Strengthen the leading position of relevant departments in the education of college students' consumption view,enhance the sense of social responsibility of managers in the education of college students' consumption view,optimize the positive leadership of social media in college students' consumption view education;Enhance the consciousness of self-education of consumption view of college students.