Research On The Enhancement Of Undergraduates’ Entrepreneurial Quality In Shaanxi Province Under The Background Of "Internet Plus" And Countermeasures

"Internet Plus" is a new form of Internet development under the promotion of Innovation 2.0,which combines the Internet with traditional economic sectors.Popular entrepreneurship and innovation have become China’s power source for continuous development under the “Internet Plus” background,and have become a new engine for building a nation’s development.With the advent of the "Internet Plus" era,2018 has also become a new era in the creation of college students’ Internet entrepreneurship.As a young generation of undergraduates,they have grown into the main force in the era of entrepreneurship and are responsible for the country’s development.However,the contemporary college students’ entrepreneurship is also constrained by factors,such as their ability,school education,and social environment,resulting in a series of problems such as the low success rate of entrepreneurial failure.However,the contemporary college students’ entrepreneurship is also constrained by factors such as their own ability,school education,and social environment,resulting in a series of problems such as the low success rate of entrepreneurial failure.Based on the research of other scholars,this article uses the methods of literature analysis and questionnaires to explore the problems of the promotion of college students’ entrepreneurial quality and the countermeasures in the context of "Internet Plus".First of all,it reads and sorts out college students’ literature,which related to entrepreneurship,summarizes several characteristics common to college entrepreneurs,and divides them into four dimensions: entrepreneurial motivation,entrepreneurialability,entrepreneurial personality,and entrepreneurship.Secondly,taking college students from colleges and universities in Shaanxi Province as the survey object,they carried out investigation questionnaires which related to entrepreneurship.Through the collation of the questionnaire results and data analysis,the status quo of entrepreneurship of college students in Shaanxi Province has summed up.The main problems are: First,the traditional concept of traditional employment of college students is deeply ingrained,and does not changed along with the advent of the "Internet Plus" big data era;Second,there is a serious shortage of entrepreneurial education resources in colleges and universities.The content of entrepreneurship education courses established in colleges and universities is tedious and lack of innovation;Third,the government lacks the formulation of entrepreneurial policies and lacks support for existing entrepreneurial policies.There is no good atmosphere for entrepreneurial innovation in the society.Finally,it proposes how to improve the quality of college students’ entrepreneurship and the ways to cultivate them in the context of “Internet Plus”.The main contents are: First,individual students should establish their own sense of innovation in their own businesses and use local characteristics of Shaanxi to give full play to local entrepreneurial advantages;Second,colleges and universities should start from the perspective of ideology and change the traditional concept of employment and career choice of college students.Establish and improve the entrepreneurship education curriculum system and establish an "Internet entrepreneurial" university;Third,the government must formulate local laws and regulations and strive to create an entrepreneurial culture to encourage innovation and entrepreneurship;Fourth,through the combination of “Internet Plus Entrepreneurship Program” and“Internet Plus Entrepreneurial Field”,technological innovation will lead students to a sound innovation psychology.The main contributions of this article are: First,the background of the “Internet Plus” big data era was combined with the characteristics and status quo of entrepreneurship of college students in Shaanxi Province.Starting from the four dimensions of entrepreneurial motivation,entrepreneurship,entrepreneurship,and entrepreneurial personality,the college students in Shaanxi Province were analyzed through questionnaires.The new changes in the characteristics of entrepreneurshipunder the new conditions and new conditions,especially the obvious characteristics of“environment in the field of entrepreneurship” have,to a large extent,affected the choice of entrepreneurship for today’s college students.Secondly,the advantages of Shaanxi in terms of education and traditional culture are listed separately,which enriches the research of other scholars on the status quo and countermeasures of college students’ entrepreneurship,and provides a realistic reference for the study of college students’ entrepreneurship in Shaanxi.Thirdly,aiming at the problems in the entrepreneurial aspects of college students in Shaanxi Province,the author puts forward an integrated process proposal of “government-business-research-learning” that is closely integrated and meets the characteristics of Shaanxi,and provides new ideas for the formulation of entrepreneurial policy theories and New vitality.Fourth,to closely follow the background of the “Internet Plus” era and establish “Internet entrepreneurial”universities,which are in line with the new model of “Internet Plus college students entrepreneurship education”,and also comply with the new requirements of China’s higher education reform and innovation practice,using Internet technology to cultivate Innovative talents.