Research On The Influence Of Entrepreneurs' Personal Characteristics On College Students' Entrepreneurial Behavior

Entrepreneurship can improve economic efficiency to create a lot of jobs to improve employment rate and hence the entire national and regional economic development.Our country has now formed a public entrepreneurship peoples national innovative undertaking tide of innovation,which have received higher education of college students for good moral character and high scientific and cultural quality,this should be a wave of entrepreneurship in the main body,but the rate of entrepreneurship of university students in China is not high.Along with our country university graduates increased year by year and the increasingly severe employment situation,the government put forward a series of preferential policies to encourage entrepreneurship of college students,but compared with the developed countries are still in a relatively low rate of entrepreneurship of university students in China.Then how to promote entrepreneurship for college students,make students become the main force of the economic development in our country is becoming an important research topic.Therefore,this article discusses the factors that affect college students' entrepreneurship and the intrinsic function mechanism between these factors,thus put forward effective suggestions to increase the rate of college students' entrepreneurship and promote entrepreneurial work.Through the collation of previous studies,this paper finds that there are few studies on the entrepreneurial behaviors of college students,Most of researches are conducted from the aspects of individual factors and environmental factors,but few of them are combined;In addition,previous studies have mostly focused on how entrepreneurs' personal characteristics affect their entrepreneurial intention or how entrepreneurial intention affects their entrepreneurial behavior in isolation,without connecting the three.This research is combined with individual and environmental factors from the view point of comprehensive factors that affect college students' entrepreneurship,and based on program behavior and ternary interactive decision theory to build the personaltraits as independent variables to entrepreneurs,entrepreneurship education as the regulating variable,entrepreneurial intention for mediation and entrepreneurial behavior as the dependent variable relationship model,trying to open the entrepreneurs personal traits of entrepreneurial behavior influence mechanism of the black box.Then,questionnaires were distributed through a large number of literature reading and scientific design and measurement of variables in small-scale interviews,as well as through the combination of network and field visits.Thirdly,412 pieces of final effective data were analyzed and the hypotheses proposed in this study were tested by descriptive statistical analysis,reliability,validity test,correlation analysis and regression analysis.Finally,this study draws the following conclusions: first,entrepreneurs' personal characteristics and their sub-dimensions of achievement demand,risk taking,internal control tendency and innovation all have a significant positive impact on entrepreneurial behavior.Second,entrepreneurial intention is a very important driving factor affecting individual entrepreneurial behavior,which has a significant positive impact on entrepreneurial behavior and plays a partial intermediary role between individual characteristics and entrepreneurial behavior of entrepreneurs.Third,entrepreneurship education positively moderates the relationship between entrepreneurs' personal characteristics and entrepreneurial intention.Fourth,it further tests the mediating effect model of entrepreneurship education on entrepreneurial intention and entrepreneurial behavior,and confirms that entrepreneurship education regulates the effect of entrepreneurs' personal characteristics on entrepreneurial behavior through entrepreneurial intention.The innovation points of this paper are as follows: first,the innovation of research object and research perspective.Discusses the entrepreneurial behavior of college students from the perspective of individual,environment and behavioral intention,which makes up the lack of the sample of college students in previous studies on entrepreneurial behavior,and opens up a new perspective for the research on entrepreneurial behavior;Second,on the theoretical model constructinginnovation.Based on the theory of planned behavior and the ternary interaction theory creatively introducing entrepreneurship education as a moderator variable to construct the founders personality as the independent variable to as intermediary variable theory model of entrepreneurship as the dependent variable,finally use empirical research method,using the regression analysis of test theory model,rich entrepreneurs personal traits influence on college students' entrepreneurship theory research model.In this paper,expand the related research of the college students' entrepreneurial action,has important theoretical and practical contributions: first,build the entrepreneurial education factors under the action of entrepreneurial behavior research model,examine the entrepreneurship education to entrepreneurship intention intermediary effect between entrepreneurs personal traits and entrepreneurial behavior adjustment mechanism,entrepreneurship education is verified by regulating the intermediary effect,it expanded the entrepreneurship research train of thought,for the human,environment and the will of the follow-up study provides the theoretical support;Second,from the perspective of dynamic entrepreneurial process,this paper studies the important process of entrepreneurial behavior of potential college student entrepreneurs with entrepreneurs' personal characteristics,providing useful enlightenment for colleges and governments to improve their entrepreneurial behavior.