Influencing Factors Of College Students' Entrepreneurial Intention Under The Background Of "Internet +"

In recent years,"mass entrepreneurship,innovation" has become a new normal for entrepreneurship.More and more people join in entrepreneurial practice.With the continuous development of the Internet,entrepreneurs in the new era are using the Internet for innovation and entrepreneurship according to their knowledge level.The state has invested tremendous energy and energy in the attention and development of small and medium-sized enterprises.Resources,scholars at home and abroad pay more and more attention to entrepreneurship.College students' enthusiasm for entrepreneurship is increasing year by year.With the development of cross-disciplines in recent years,the theoretical basis and research methods of entrepreneurship research are becoming more diversified.The entrepreneurship research still has important theoretical value and practical significance for the entrepreneurship group.Through the analysis of the influencing factors of entrepreneurship willingness,this paper puts forward the theoretical basis of this paper through five independent variables: entrepreneurship cognition,entrepreneurship attitude,entrepreneurship characteristics,entrepreneurship risk perception and entrepreneurship environment.It plays an important role in Entrepreneurship cognitive theory,emotional infection theory and social cognitive theory.In the process of entrepreneurship,there are still some problems.Many entrepreneurs do not have a sufficient understanding of entrepreneurship itself,so entrepreneurs' basic situation and entrepreneurship environment can not be well applied,integrated and developed.Relatively speaking,entrepreneurs' entrepreneurship effect may lead to bad results.Therefore,comprehensive consideration of entrepreneurs' own development advantages and entrepreneurship environment will improve entrepreneurship intention.The willingness of entrepreneurs is very helpful.From the hypothesis of this study,according to the research core of this paper,we will establish the factor analysis of influencing entrepreneurial intention,establish the relationship between independent variables and dependent variables,and get the relevant results.Dividing the influencing factors into dimensions,wewill measure the data of entrepreneurial cognition,entrepreneurial attitude,entrepreneurial traits,entrepreneurial risk perception,entrepreneurial environment and entrepreneurial intention respectively,using SPSS and AMOS and other software quantitatively analyze the data to get the significant correlation analysis between the influencing factors of entrepreneurial intention and entrepreneurial intention,and further verify the influencing factors of entrepreneurial intention and the role of entrepreneurial intention by statistical analysis of relevant variables.Based on the theories of entrepreneurship management,social cognitive theory and emotional infection theory,this study takes entrepreneurial intention as the main line to analyze its impact on entrepreneurial intention.In the whole entrepreneurship activities,the entrepreneurship problems faced by college students are constantly deepening,and the research angle is based on relevant theories such as entrepreneurship intention to make reasonable explanations.According to the results of the data,the internal and external environmental factors that undergraduates are facing in the process of entrepreneurship are highly dynamic.When entrepreneurs face these dynamic problems,they have to make different intentions.In the process of opportunity identification,the undergrad uates integrate and utilize resources,and then put forward the display problems of entrepreneurship.Different ideas and uncertain factors will cause different degr ees of distress to entrepreneurship College students.Faced with these problems,solving these problems fundamentally is the factor that determines entrepreneurship college students' willingness to start a business.Our country's economic development has changed from planned economy to market economy.Under the regulation of market mechanism,the role of the government will be gradually weakened.However,from the current development of our country,the market economy is obviously immature.So for college students,under the strong entrepreneurial will,how to identify the risks in Entrepreneurship correctly so as to avoid the entrep reneurial will of college students correctly.Development plays an important role.Careful analysis of the factors affecting entrepreneurship will further strengthen the research results of College Students' entrepreneurship will.Further analysis shows that the factors affecting entrepreneurship will have a significant impact on college students in the new era,which has a good guiding role for new college students to improve their entrepreneurship will.