The Niche Strategy Analysis Of Xinbo Education Assessment Enterprise

As a result of the highly developping of the basic education in China,the administrative department for education and parents pay more attention on the quality and feature of the schools.The original way of the education assessment is the administrative department take responsibility for the whole process,but it comes to a problem is that the government play a role for both excutor and judge,affecting the fairness and the speciallity of the education assesment.As the growth of the evaluating school,the administrative department entrust the evaluating process to the third-party enterprises.Nowadays,the Third-party education assessment is becoming to be a new growth industry.As one of the few third-party education assessment enterprise which succeded in gaining the ‘Qualification of Evaluating' in Shenzhen,Xinbo Education Assessment Enterprise has a bright future in this highly innovative and inshore developped city.On the other hand,lacking of the funds,firm size,market positioning and stragety planning,lead to the goalless development of Xinbo Education Assessment Enterprise.So it is very important to choose a suitable developping stragety for this company and make it as a specific case for the coming Third-party education assessment enterprises.This thesis is concentrated on the restarted project of ‘Grade Evaluation of High School and Kindergarten' in Guangdong Province and the status quo of the Third-party education assessment,borrowing from the research on niche strategy at home and abroad,the growth strategy chosen of the small and medium-sized enterprises and the education policy,analyzing the background,business situation,developing bottleneck,the reason of those problems,the strengths and weakness of Xinbo Education Assessment Enterprise,to ascertain the market positioning and strategic planning of Xinbo Education Assessment Enterprise under the guidance of Niche Strategy.It provides a valuable business case for the small and medium sized enterprises in the area of third-party education assessment and hope to be succeed.