The Applied Research Of Problem-based Learning In Network Marketing Course Teaching Of Secondary Vocational School

With the development of China's economy and the popularity of the Internet,the demand for professional talents for network marketing is urgent.So schools have set up network marketing courses as the core basic courses of E-commerce,marketing and other professional.However,now most secondary vocational schools still have many deficiencies in the teaching of network marketing.The traditional single teaching method is not conducive to the cultivation of students' practical ability and comprehensive quality,and the teaching methods need to be reformed.Problem-Based Learning(PBL)is a question-oriented teaching method.It emphasizes that students are the center and can effectively improve the students' ability of self-learning and inquiry thinking.It is a typical teaching method that has been studied by educators in recent years.It is in line with the training objectives of the network marketing talents in the modern society.Therefore,based on the urgent need of network marketing personnel training and reform of teaching methods,this paper adopts experimental research methods to deeply study the application of PBL teaching method in network marketing courses of secondary vocational schools.Firstly,based on the previous researches,the paper analyzes the research status of PBL teaching at home and abroad,reveals the main problems existing in the existing research,define the concept,characteristics and basic flow of PBL teaching method,expounds the theoretical basis of PBL teaching method.Secondly,starting from the characteristics of network marketing courses,the characteristics of secondary vocational students learning,and the problems existing in the current vocational education network marketing courses.The PBL teaching mode is introduced into the network marketing courses teaching in secondary vocational schools,PBL teaching design on the network marketing course.Finally,in order to test the effectiveness of PBL teaching in network marketing courses,this article adopts an experimental research method to use product brand strategy in network marketing as teaching knowledge to conduct PBL teaching specific application experiments.The process includes teaching preparation,question setting,group discussion,report presentation,and summary evaluation.Through the selection of two e-commerce classes in the Guizhou Traffic Technician Institute as experimental subjects,a comparative study of the experimental class and the control class was conducted.After the completion of the teaching experiment,questionnaires,interviews,self-evaluations,etc.were conducted on students in the test class to understand their attitudes toward PBL teaching.This paper verifies that PBL teaching is conducive to improve students' achievement,stimulate students' interest,and cultivate students' ability of independent learning,problem analysis,and teamwork.This study enriches the theoretical basis of our current research on the PBL pedagogy in the secondary professional disciplines,provides a new teaching method for the secondary vocational network marketing courses,and also provides a certain reference for teachers' teaching work.