Research On The Application Of Blended Teaching Based On Project-Based Learning In The Course Of "Network Marketing And Promotion" In Secondary Vocational Schools

With the advancement of the "Internet +" era and teaching reform,various smart teaching tools and emerging learning methods have emerged,especially the learner-centered blended teaching,which is adapted to the development of teaching reform.in our country,the country has placed vocational education in a prominent position.Taking advantage of the opportunity of teaching reform,blended teaching has gradually penetrated into my country’s secondary vocational education,and achieved good theoretical results and application results.Under the background of the new era,the supply of talent is insufficient,professional distribution is not clear,and Comprehensive ability training is not in place in secondary vocational education,which makes the teaching reform imminent.Traditional project-based learning is of great significance for cultivating students’ team cooperation and hands-on ability.However,It has many links and long periods,which increases lesson preparation and learning capacity,resulting in students’ lack of participation and slack in learning.at the same time,some vocational colleges do not have the time and space to carry out project-based learning,so it difficult to be implemented in secondary vocational colleges.The blended teaching breaks through the limitations system of time and space,shortens the learning cycle,reasonably allocates online and offline teaching tasks,and promotes the efficient development of project-based learning.First of all,through a large number of reviewing,collecting and sorting out relevant literature,this paper clarified the related concepts and theories of blended teaching based on project-based learning,and laid a good literature foundation for further research.Secondly,the paper examines the teaching objects,course content and teaching methods through questionnaire and interview,so as to clarify the feasibility and effectiveness of the application of blended teaching based on project-based learning in secondary vocational courses.What’s more,combined with relevant theories and referring to the design framework of blended teaching,the blended teaching based on project-based learning is designed,which is applied to the specific example of the course“Network Marketing and Promotion” in secondary vocational schools,and evaluated the effectiveness of it.Finally,questionnaires and interviews were used to investigate students and teachers to further understand the effects of blended teaching based on project-based learning and the problems in the practice process.This paper introduces blended teaching on the basis of problem attribution of project learning,and carries out teaching for blended teaching based on project-based learning,aiming to use the advantages of blended teaching to optimize project-based learning,improve teachers’ teaching methods,and improve students’ satisfaction and persistence.Research shows that the blended teaching based on project-based learning can not only effectively improve the quality of classroom teaching,but also enhance students’ participation and learning persistence,so that students’ potential can be developed.