The Characteristics And Strategies Of College Students’ Sports Value Orientation In The New Media Era

With the rapid development of the new media era,college students rely on the network communication characteristics of instant,interactive and entertaining new media.At the same time,China’s bid for Olympic Games is successful in 2001.In2008,a grand tournament is held in Beijing bird’s nest,and sports have a unique social radiant force and penetrating power to influence the sports life of college students from all aspects.College Students’ sports values and value orientation.In this paper,we adopt the methods of literature,questionnaire and statistical analysis,take the factor principal component analysis and the orthogonal maximum rotation,and take the independent sample T test of the principal component factor to get the business travel.The results show the performance characteristics of the new media on the college students’ sports value orientation,and the influencing factors are carried out.The analysis and discussion are made.In order to obtain real research data,9 college students in Guilin are sampled randomly,and the validity of the questionnaire is ensured,and the 9 year old college majors are also signed.The research holds that the influence of new media on College Students’ sports value orientation is the tendency of college students to show the values of sports values,and is an important manifestation of College Students’ sports values.The results of statistical analysis show that the influence factors of College Students’ sports value orientation in the new media era are analyzed by principal component analysis,and three main components are established.They are social environment,school education and personalgrowth.According to the influence of new media on the performance characteristics of College Students’ sports value orientation,the gender,discipline and grade of college students are analyzed,and the strategies of guiding college students’ sports value orientation under the new media environment are put forward to create good space and conditions for the cultivation of students’ Lifelong Physical education consciousness.