| To find live platform’s influence on the development of e-sports,provide reform direction for the development of live platform,provide positive Suggestions for development of e-sports industry,and promote the healthy and orderly development of e-sports.In this paper,350 questionnaires were randomly selected,and the main methods were literature data,questionnaire survey,mathematical statistics,comparative analysis and logical analysis.At the same time,TV selectively,pandas live TV,the TV,dragon TV,tiger tooth,such as the industry’s main several big live platform to observe the research object,comprehensive analysis two kinds of results is trying to find out live platform for the development of e-sports,then using communication theory to analyze the causes,to live platform puts forward Suggestions for development of e-sports industry in China.Through the survey,it is found that in the questionnaire survey,the basic information of the questionnaire survey shows that the audiences of e-sports live broadcast platforms have distinct group characteristics.Opinions on the influence of live broadcast platform on e-sports are basically unified.In investigate ways: through the five live platform a month-long random period of time,long observation and found that when random broadcast platform but has a positive effect on e-sports,also involves many negative effects,the manifestation and influence of the content and the questionnaire survey results are basically identical.By using the communication theory to analyze the survey results,the positive influence of the live broadcast platform on e-sports development is due to the characteristics of the broadcast platform as the network media.However,the negative impact of live broadcasting platform on e-sports development is generated in the process of information transmission,which is mainly reflected in the communication effect.The analysis found that the broadcast platform has these problems:(1)the quality of the anchors is low;(2)The content of live broadcast is chaotic;(3)The reporting mechanism is old;(4)Lack of protection measures for minors;(5)Lack of proper value orientation content delivery.The following countermeasures are proposed for the detection of problems:(1)To improve the quality of the anchors and regulate the broadcasting behavior;(2)Increase the review and supervision of live content;(3)To improve the mechanism of reporting punishment;(4)To watch the real-name system on the live broadcast platform;(5)The classification of live broadcast content;(6)To increase the content of socialist values.Through the study,we concluded that the problems of live streaming platforms are mainly focused on four aspects: 1.The low threshold of industry entry and the uneven quality of anchors;2.The content review is weak and the proportion ofpositive content is unbalanced;3.Lack of industry standards and insufficient protection for minors;4.Government regulation is not in place,and the implementation of policies and regulations is difficult.The problems of these four aspects have impeded the development of the live broadcasting platform and worsened the operating environment of the live broadcasting platform.The high correlation between e-sports and live broadcast platforms has also affected the development of e-sports.In view of the above research and conclusion,this paper proposes the following Suggestions: 1.Formulate the rules of entry and raise the industry threshold;2.Strengthen the content review and increase the delivery of positive content;3.Formulate specific methods for protecting minors;4.Strengthen government supervision and precise regulatory policy. |
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