| In recent years,because of the rapid development of network technology,the development of domestic network live is becoming more and more popular,and the outdoor sports live is the timely reporting and dissemination of the outdoor sports.It is a live broadcast that has been popular in recent years.The task of live broadcast is to live broadcast of outdoor sports information with certain news value through the network platform.All the time,outdoor sports belong to a kind of leisure sports,as an important part of leisure,it also plays a more and more important role,and the development trend of leisure sports is also to better service and product development.The demand for leisure sports is becoming more and more individualized.The heat of the direct seeding industry has also led to the emergence and rise of the individual outdoor sports live.Through the analysis of the development characteristics and current situation of the individual outdoor sports live in China,this paper analyzes the factors of the sustainable development of the individual outdoor sports live in our country,and strives to the domestic present.Some sports industry environment and personal outdoor sports live broadcast problems and challenges are discussed,and corresponding countermeasures are sought.This research also analyzes two well-known sports live broadcasting platforms,including music and sports,Youku sports,and analyzes the operation and management of these two platforms.There are five main problems to be found in domestic outdoor sports live,the first is the lack of related laws,the second is the rich form of outdoor sports events,the third is the low quality of the individual outdoor sports anchors,and the fourth is the direct and excessive entertainment,and the fifth is the private broadcast platform network technology.The operation needs to be improved.For these problems,we should actively guide and properly and properly give corresponding solutions.And according to the characteristics of the times,we analyze the domestic reality,so as to provide a new perspective and vision for the development of outdoor sports in China.After the study,the following suggestions are put forward: the state needs to improve the law in time,no rules and no Cheng Fangyuan.Only from the management of the management and the supervision of the event,can it ensure its benign development,improve the direct seeding technology,and be willing to pay extra expenses.Users who have high quality live content can open VIP services for them.By selecting the content of the platform,recommending high quality content and providing personalized recommendation for it according to the preference of the user,it should raise the access mechanism of the direct seeding personnel,implement the real name registration system,and set up a strict violation punishment mechanism;it should be necessary for the unreasonable phenomenon of live content and form.The direct seeding platform itself restrains the content category,changes the improper profit model of this fan economy,advocates increasing the depth of the content of live broadcast,disseminating and carrying forward the "positive energy" of sports competition,and fundamentally solves the problems of entertainment and vulgarization of the content of the individual outdoor sports live.Better access to the "anytime,anywhere,with the sowing" live time,also need to improve the Internet technology,to solve the card,black screen,sound is not synchronized and other phenomena,so that the audience for outdoor sports live experience more well,so as to better attract them to the outdoor sports like. |
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