The Study On Consumption Concept Of Undergraduates In Shaanxi Province

Consumption is a subjective cognition of consumer society that is formed for meeting the needs of production and life in the daily consuming and exchanging behavior.It is a kind of specific value which displays the subjective cognition of consuming behavior and the developing society.This analysis is helpful for college students fostering correct world outlook,views on life and values.Due to the great differences between the regions and groups,this study aims at the college students' consumption concept in Shaanxi Province,which helps people to understand the ideological situation of college students.From the perspective of ideological and political education,this paper studies and reflects the problems of consumption conception and value education.Methods of literature research and questionnaire survey are employed in this study.Based on the theoretical consumption view of Consumerism,Frugal Consumption,Green Consumption,Marxist Scientific Consumption,this paper makes the comprehensive study of shaanxi undergraduates' consumption view.By compiling inquiry questionnaire and using statistical analysis software SPSS,this paper analyzes the undergraduates' consumption view differences among the southern,middle and northern part of Shaanxi Province,and also studys the influencing factors.Through the step-wise regression analysis,the survey data of this study indicates the great differences and correlation among the aspects of undergraduates consumption status.The results of the questionnaire survey of this paper demonstrates the relevant reasons and puts forward the corresponding countermeasures from subjective and objective aspects.The innovation point of this thesis is as follows: firstly,it studies the consumption view of undergraduates in a targeted way which broadens the research direction of consumption view in Shaanxi province.Therefore the research has regional characteristics.Secondly,the questionnaire survey of this paper is designed to indicates all aspects of the differences in graduates and the influencing factors which enriches the empirical data analysis study of undergraduates' consumption view.