Research On The Development Strategy Of KY Corporation’s Talent Apartment

In recent years,high housing prices and rents in GuangZhou have made the problem of housing shortage more prominent.Due to the impact of many factors such as soaring house price and purchase restriction policy,the talent pool is faced with the dilemma of not being able to buy a house or buy a house.In order to implement the strategy of strengthening the talent region and improve the service level of talents,the government has vigorously developed the talent apartment.National large sums of money each year to build talent apartment,but at present our country has not for talents apartment housing detailed project management operation standard,domestic local governments raise the good and bad are intermingled,talents apartment housing construction related operational management mechanism is not yet mature,make talents apartment project positioning,product standards,and supporting services has many drawbacks.How to solve the defects in the management and management of the housing project of the government personnel apartment is of great importance to the improvement of the housing guarantee system.KY company is a regional state-owned enterprise.In recent years,it has actively responded to the relevant policies of GuangZhou municipal government,thoroughly implemented the talent development strategy,and vigorously promoted the people to work and work in peace.In this paper,from the current status of the operation of KY company,through the KY company talent apartment development strategy on the macro and micro environment analysis,analysis of KY company talent apartment from the problems and reasons in the whole process of project construction management.Through the design of the development strategy of the talent apartment,KY company will clear its development goals and implement the correct development strategy.After the development strategic positioning,according to different position location of the crowd,adopt corresponding strategies,from project planning,product standards,supporting service and management mechanism and other aspects,let KY company talent apartment development strategy to implement can smooth,firm and persistent.The development experience of domestic talent apartment is not enough,and it still needs to be improved in operation and management.Through the analysis and research of the development case of KY company’s talent apartment,this paper redefines its development strategy.Results for other regional talent apartment development projects,especially at the beginning of the project strategy and operations management,can provide beneficial experience and tips may encounter problems in early operation management,is conducive to the further development of talents apartment in our country better and more perfect.