Research On The Sports Consumption Obstacles And Solutions

As a kind of industry,sports have an important influence on the economic developmentof the whole society.The scale of sports industry in China is expanding,the sports consumption market is gradually improving,and the rapid development of the national economy presents a vigorous vitality.In 2010,The "Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports" proposed that the development of the sports industry is an inevitable requirement to improve the physical fitness and the health level of the Chinese nation.It is conducive to meeting the diverse sports needs of the masses,expanding domestic demand,increasing employment and cultivating new economic growth points.etc.we will try to promote national fitness as a national strategy,and cultivate sports industry as a green industry and sunrise industry.In an environment where society is prosperous,economically and technologically advanced,people's lives are increasingly prosperous.At the same time,people are also faced with the challenges and threats of various so-called modern “civilized diseases”.Sub-health is often trapped around people's lives and work.Although teachers,doctors,and IT personnel have high education and income,which are advanced intellectuals,have a certain spending power.They are also threatened by "civilized disease." This article expects to investigate the status of sports participation and sports consumption of teachers,doctors,and IT staffs in Dalian City,find out their insufficiencies and obstacles in sports consumption,and puts forward the solutions to promote the development of the sports consumer market for related departments.And to provide a theoretical reference ensuring the development of the fitness and sports economy consumption for this category of people.The study focused on the barriers to sports consumption of 310 research objects in Dalian who are from the public universities,the tertiary medical institutions and the IT industry.The study about the three types of people used literature,interviews,expert consultation questionnaires,statistical methods and logic analysis etc,to analyze the basic situation of the three groups,the comprehensive situation of sports participation,the motivation of sports consumption choice,the factors influencing the sports consumption,the hindering factors.The research results show that:1 The participation of sportsmen in Dalian City,which include teachers,doctors and IT groups is lack of initiative;2 The consumption choices of teachers,doctors and IT in Dalian City are different;3 The cognitive,leisure time andeconomic investment of individuals become the main influencing factors of sports consumption in the three groups of people;4 Cognition,participation,and time have become influencing factors that hinder the participation of the three groups of sports.Solution: 1 Through scientific guidance,three types of people with high knowledge in Dalian should have a deeper understanding of the function and function of sports and improve their cognition of sports consumption.2 Promulgate relevant policies to support sports consumption,provide comprehensive public service facilities for sports consumption,and create an environment suitable for the sports consumption of three types of highly knowledgeable people in Dalian.3 Combine innovation and Internet platform to develop sports projects suitable for families or people with high knowledge.This research through to the Dalian municipal teachers,doctors,IT staff sports participation and sports consumption present situation investigation,find out the defects of their sports consumption and obstacles,and puts forward the path,for the relevant departments to promote the development of the sports consumption market and safeguard the class,the national fitness and sports economic development to provide theoretical reference.