Research On TV Report Of Marathon In China

In recent years,the attention of sports events has gradually increased in our country.Not only are the sports events held in our country more and more diversified in the fields involved,but also the standard level and scale of the events have also been continuously enhanced.The fastest growing and most popular sporting event of all is the marathon.However,there are few communication channels about marathon events.TV report is one of the main communication methods.Therefore,due to a series of subjective and objective factors,the role of TV report can not be fully played.In this paper,literature review method,case analysis method,Content analysis and data analysis method are used to study the TV reports of marathon events in China and taking the 2018 Beijing Marathon Event TV report as an example to probe into the domestic marathon event TV report to probe into how to survive and develop the marathon event TV report under the new media environment.This paper is divided into five parts,the first part of the research background,significance,review at home and abroad to lay the direction of full-text research,the second part of the research object and methods are analyzed;The third part mainly discusses the research results,including the development trend of our country's marathon events,the TV report environment of our country's marathon events and the current situation Then the case study of the 2018 Beijing Marathon TV report and the problems in the Beijing Marathon TV report are explored The fourth part is mainly to the above situation,the characteristic and the existence question which our country marathon race television report carries on the summary,obtains the following conclusion: Our Country Marathon race race television report theme is ambiguous,the story is weak,the suspense feeling is low,it is difficult to be attractive,the form of the TV report of the marathon in China is single,which is not conducive to expanding the popularity and influence of the race,the specialty of the TV report of the marathon in China is not high,which greatly affects the quality of the relay of the Marathon The Marathon TV report in our country has been impacted by new media in the aspects of broadcasting technology,audience's autonomy and Communication Interactivity.Finally,this paper puts forward some suggestions on how to report the marathon in the new media environment.With a view to make the marathon event coverage more in line with the needs of the audience,to promote the further dissemination and development of marathon events and sports,thus promoting the implementation of the national fitness strategy.