The Impact Of Chinese And Korean Young Entrepreneurs' Traits On Entrepreneurship Behavior

Employment,as a major issue related to national economy and people's livelihood.has attracted wide attention from all over the world.With the gradual slowdown of global economic development and the increasingly tense international economic environment,employment problems in China and South Korea are facing greater challenges.In this context,entrepreneurship has become an effective way to solve employment problems in various countries.As the main force of entrepreneurship development,how to promote more young people to choose entrepreneurship and improve the success rate of entrepreneurship among young entrepreneurs is an important issue in the development of entrepreneurship in China and South Korea.Individual behavior is influenced by both internal and external factors,and entrepreneurial behavior is also the result of the interaction of internal and external factors.This study believes that the internal factors affecting entrepreneurial behavior are mainly entrepreneurial traits,while the external factors are the entrepreneurial environment perceived by entrepreneurs.Different personality traits will affect whether the entrepreneur chooses to start a business.The dynamic and complex environment is the external factor that the entrepreneur can most intuitively feel,and will have an impact on the entrepreneurship practice.Therefore,in different environments and different economic systems,entrepreneurs'entrepreneurial behavior will inevitably have some differences under the combined action of individual and social factors.Based on this,this paper explores the influence of entrepreneurship characteristics on entrepreneurship behavior in China and South Korea,and verifies the moderating role of perceived entrepreneurship environment between them.It also compares the factors affecting youth entrepreneurship behavior in the two countries,and explores the differences of entrepreneurship characteristics and entrepreneurship environment in different cultural backgrounds on entrepreneurship behavior,so as to improve the performance of China and South Korea youth entrepreneurship rate,promote youth entrepreneurship work in the two countries to provide useful reference.Through literature review and sorting out,this study constructs the relationship model of entrepreneurial environment,entrepreneur traits and entrepreneurial behavior,and puts forward relevant hypothesis,that is,entrepreneur traits have a positive impact on entrepreneurial behavior,and perceived entrepreneurial environment has a moderating role in the process of the impact of entrepreneur traits on entrepreneurial behavior.Through the questionnaire design,using the mature scale repeatedly verified by scholars,the relevant data were collected in China and Korea respectively.According to SPSS21.0 for data analysis,the empirical results show that(1)in China,the entrepreneurial traits and the perceived entrepreneurial environment have a significant impact on entrepreneurial behavior(2)in Korea,entrepreneur's traits and perceived entrepreneurial environment for entrepreneurship impact of behavior is not significant.(3)The similarities and differences between the analysis results of China and South Korea:the trait-traits of young entrepreneurs in the two countries are positively affecting their entrepreneurial behavior.However,the degree of impact of entrepreneurial traits on entrepreneurial behavior is different.In the characteristics of Chinese entrepreneurs,the degree of influence on entrepreneurial behavior from high to 1low is fuzzy tolerance,risk orientation,achievement demand,internal control source,and South Korea's ranking is fuzzy tolerance,achievement needs,internal control sources,and risk propensity.At the same time,the role of the entrepreneurial environment perceived by young entrepreneurs is well verified in the Chinese context,that is,the entrepreneurial environment perceived by Chinese young entrepreneurs will promote the positive impact of entrepreneurial traits on entrepreneurial behavior.but the perceived entrepreneurial environment In the Korean context,it is not possible to significantly improve the positive impact of entrepreneurial traits on entrepreneurial behavior,that is,the regulatory effect is not significant in Korean cultural context.Based on different cultural backgrounds,this study analyzes the proposed model from the perspective of comparative analysis between China and South Korea,enriches the theoretical research on entrepreneurship,and proposes corresponding countermeasures and suggestions to entrepreneurs and the government from the practical aspects,in order to effectively promote young entrepreneurs.It provides reference for the entrepreneurial ability and the quality of young entrepreneurs,and promotes the development of entrepreneurship in China and South Korea,with a view to helping the development of the future entrepreneurial economy.