Research On The Discourse Power Of Ideological And Political Education In Colleges And Universities Under The Perspective Of Network Culture

From the perspective of science and technology,the era we are entering is called the new media era,also known as the network era.We enjoy the convenience brought by the network,but also bear the adverse effects brought by the network.The network culture derived from the network is a new cultural form,which contains multiple values and various social trends,to a certain extent,affecting the discourse power of ideological and political education in colleges and universities.The network culture challenges to the dominant position of the discourse power of ideological and political education.In the long run,the actual effect of ideological and political education in colleges and universities has been greatly reduced.Therefore,it is imperative to enhance the discourse power of ideological and political education in colleges and universities from the perspective of network culture.Nowadays,with the rapid development of network technology,the discourse power of ideological and political education in colleges and universities can not be improved without the factors of the times,but should be combined with the culture of the times to study the relevant issues of the discourse power of ideological and political education in colleges and universities under the perspective of network culture.This paper is divided into four parts.The first part is an introduction.It mainly discusses the research background,purpose and significance,and the current research situation at home and abroad.Through comparative analysis,it summarizes the research trends at home and abroad.The second part is an overview of basic theory,explaining the connotation of network culture,discourse power and discourse power of ideological and political education in colleges and universities,and explaining the necessity of improving discourse power of ideological and political education in colleges and universities under the perspective of network culture.The reasons for the problems are as follows: the discourse system,the quality of educators themselves,educators are not aware of the new changes of the educatees,the change of information potential,the external environment and mechanism.The fourth part is the way to enhance the discourse power of ideological and political education in colleges and universities from the perspective of network culture,which is explored from four aspects: discourse system,educators,external environment and ideological and political work in colleges and universities.We should adhere to the guiding position of Marxism,enrich discourse content,change discourse expression,improveeducators' self-accomplishment,pay attention to students' psychology,abide by existing laws and regulations,and establish corresponding supervision and feedback mechanism to realize the promotion of discourse power of ideological and political education in colleges and universities under the perspective of network culture,so as to realize the principles and objectives of ideological and political education.