Research On The Network Discourse Power Of Ideological And Political Education In Universities In The Era Of We Media

With the rapid development of network information technology and mobile communication technology,a large number of various "we media" platforms have emerged,which shows that the era of "we media" has come.Compared with the traditional media,the media contains much more great power and value,its civilians,personalization,transmission is fast,interactive is strong,low threshold,easy to operate and so on characteristics brought opportunities to the ideological and political education network voice,prompting platform of education main body discourse expression more rich,the discourse communication paradigm to innovation,the spread of the discourse space for development.Of course,everything has two sides.The commonness,freedom,openness,virtuality and hiddenness of we media have also brought challenges to the online discourse power of ideological and political education in colleges and universities.As a result,the guiding power of educators' online discourse power has been reduced,the controlling power has been weakened,and the radiation power has been reduced.Based on this,we must follow the development of we media era,seize the opportunities and meet the challenges,so as to better grasp the discourse power of ideological and political education network in colleges and universities.However,in the present era of "we media",there are both advantages and problems in mastering the online discourse power of ideological and political education in colleges and universities.Specifically speaking,the advantages include that educators attach importance to the guidance of network public opinion,educatees have a stronger sense of online discourse right,and colleges and universities attach importance to the construction of ideological and political education network position.The problems include the lack of appeal of educators' online discourse,the improper exercise of educatees' online discourse right,and the low attention paid to the online discourse platform of universities.The reasons for the existing problems are as follows: the antiquated network discourse of educators lags behind,the educatees lack of media literacy,the unsound supervision system of network discourse in colleges and universities,and the imperfect construction of network discourse platform in colleges and universities.Therefore,according to the existing problems and causes,it is particularly important to explore specific countermeasures to enhance the network discourse power of ideological and political education in colleges and universities.In short,it can be carried out from four aspects: constructing the content of educators' online discourse,cultivating the subject of educatees' discourse right,strengthening the construction of we-media discourse platform,and establishing and improving the supervision system of online discourse.Specifically,to construct the content of educators' network discourse,it is necessary to highlight the characteristics of The Times and embody the era of discourse.Grasp the psychology of students and adapt to the needs of the audience.To train the subject of educatees' right of speech,we should improve the media literacy of educatees and exercise the right of speech on the Internet.We should respect the discourse of the educated and effectively guide the discourse power of the Internet.To strengthen the construction of we-media discourse platform,we should improve the communication platform of we-media discourse and expand the influence of the discourse power of ideological and political education network.We should attach importance to the feedback platform of we-media discourse and grasp the effectiveness of online discourse power in ideological and political education.To establish a sound network discourse supervision system,it is necessary to improve the network public opinion monitoring mechanism and purify the network discourse environment of ideological and political education.We will improve the legal system of online discourse and ensure the exercise of online discourse power in ideological and political education.