Research On The Construction Of Network Discourse Power Of Ideological And Political Education In Colleges And Universities

Accompanied by the rapid development of globalization and information technology,the social influence of the network is expanding day by day,and has become the main battlefield for the exchange,blending and confrontation of different ideologies,political concepts and values.The struggle of infiltration and counter-infiltration,evolution and counter-evolution unfolded around the fight for the discourse power of the network is extremely acute and complicated.These new characteristics of network development bring not only opportunities but also severe challenges to the ideological and political education in colleges and universities.In this regard,we must seriously face,actively respond to the situation and plan according to the actually situation,and "firmly grasp the leadership and hegemony of ideological work" by seeking the help from discourse power-a new form of power in the network communication through the construction of the discourse power of ideological and political education network in colleges and universities.In this case,it is of great practical significance to analyze the current situation and existing problems of the construction of the network discourse power of ideological and political education and put forward the construction countermeasures for further strengthening the educational function of network culture,maintaining the ideological security of colleges and universities,implementing the basic mission of moral education and cultivating people in colleges and universities,and resisting the infiltration of western ideology in colleges and universities.This paper is divided into three parts,the first part makes the explanation for the related concepts and theoretical basis of the ideological and political education network discourse power.The second part explores and analyzes the opportunities,challenges and attribution of the construction of network discourse power in ideological and political education in colleges and universities.The third part,on the basis of the analysis of the above reasons,puts forward the path choice of theconstruction of the network discourse power of ideological and political education in colleges and universities from the aspects of team construction,sound mechanism,optimized environment,innovative methods,etc.The third part is the focus and core of this research.