Research On The Status Of Sports Consumption Of Civil Servants In Quanzhou

With the coming of the great age of the sports industry,the State Council's deployed the sports industry to accelerate its development to promote its consumption,and public fitness.Sports consumption based on the background of the great age of the sports industry,accelerates the pace of development,as well as development of sports consumption groups."Healthy China 2030"Planning Program",standards and promotes the d the sports consumption market.Civil servants as a national serving role,their sports consumption become an important symbol in their participation in sports.And their special social role casts strong social influence.This article USES the literature material,questionnaire investigation,logical analysis,mathematical statistics method to study on the present situation of civil servants in quanzhou sports consumption,describing the civil servant's sports consumption consciousness and consumption motives,analyzing from the points of view of consumption,consumption types,the consumption behaviour difference in gender structure,position,degree structure,age structure and different income levels of civil servants.It finally explores the subjective factors and objective factors which influence civil servants on the sports consumption.Through the above research results,the followings are the conclusion:(1)Female civil servants see no worth spending money on health.(2)Highly educated civil servants believe that in order to be healthy,spending more money for sports consumption is worth it and has a strong sense of consciousness.(3)High income consumers would rather to spend large sum of money on sports for health,and middle-income think it is worthwhile to moderately spend money on sports.Low income civil servants think better to get exercise free.(4)Low demand from Quanzhou civil servants on participation consumption and ornamental consumption.(5)Most civil servants with different ages,educational background,position,and income level motives consumption to relax and ease the work pressure.(6)Top 3 sport consumption types of quanzhou civil servants are material object consumption,participation consumption and ornamental consumption(7)Quanzhou civil servants sports consumption are mainly healthy running,ball games,followed by cycling and water sports.(8)Female civil servants have lower consumption rate than male ones in sports.The ones aging from 49 to 54 have relatively higher consumption rate.But who aging from 25 to 30 and 55 to 60 have less rate.(9)The objective factors affect civil servants to carry on the sports consumption,mainly exist in leisure time,sports consumption price,attraction of the sports item,the sporting environment,and media.The subjective factors mainly depends on personal preference,motivation and sports consumption value.