Research On The Operation Mode Of Small Fitness Studio

In 2016,the 13 th Five-Year Plan for the National Economic and Social Development will be officially launched,and the Outline of 13 th Five-Year Plan for the National Economic and Social Development will upgrade the fitness of the whole people to the top-level national strategy.With the rapid development of the times,people's quality of life has been improved continuously,and the needs of fitness consumers show a diversified trend.At the same time,many excellent fitness coaches bound by the model of fitness clubs and a strong sales environment,they jumped out of the traditional fitness club and began to try to run a self-management small fitness place,that is,a small fitness studio by means of their professional ability and the resources accumulated in their work.By using the methods of literature,interview,case analysis,questionnaire and mathematical statistics,this paper studies the development background of small fitness studio in China,and research on small fitness studios from the theoretical perspective of operations..Taking the Inner strength fitness studio as an example,this paper analyzes the operation process of the studio concretely,and puts forward the operation mode of the small fitness studio,which is helpful to understand the small fitness studio from the point of view of operation and management,and grasp its operation process and effectively manage the corresponding resources,so as to help operators to clarify the strategy,correctly handle the relationship with consumers,and accelerate the development of small fitness studio.This study believes that:(1)The emergence of small fitness studios expresses the demand of fitness consumers for professional coaches and quality services.The operation process refers to the process of investing funds,coaches,training venues and equipment facilities to produce fitness services.The conversion process includes the design and promotionof a wealth of fitness services.(2)The small fitness studio operation mode refers to the sections included in the operation process,and the logical relationship formed between the sections,and to determine the guiding ideas for the operation of the small fitness studio.(3)Internal Fitness Studio has established a business philosophy centered on professionalism and service in its operation,established a training system for coaches,designed a wide range of promotional activities,provided fitness services that satisfied members,and placed itself in The profitability status and its operational experience are worth learning.(4)The operation mode of the internal fitness studio includes four sections:combing membership,resource input,fitness service design and promotion,and emphasis on operational data.Clear membership,clear core concepts,clear coaching status,focus on capital flow and revenue and expenditure,and leveraging intelligent management software to focus on data feedback can power the operation of small fitness studios.