Shortcuts Or Dilemmas,Unveiling The Mysterious Veil Of Independent Recruitment

This graduation project is an interpretative report.Taking a Parents meeting in a middle school as an opportunity and combining with social hot spots and industry phenomena,this paper conducts in-depth interviews with students and parents,investigates the industry scale,enrollment means,service content,publicity and marketing strategy,profit model of self-enrollment training institutions,and analyses the self-enrollment brochures of universities and their enrollment numbers in Jiangsu Province.This paper tries to sort out the implementation of the policy from different perspectives of independent enrollment training institutions,middle schools,students,parents,Pilot Universities and government departments.The survey found that many key middle schools encourage students to participate in self-enrollment in order to improve the enrollment rate of famous schools;training institutions find "business opportunities" in self-enrollment,make use of information asymmetry and make false sales profits;students and parents have different opinions on self-enrollment;pilot colleges and universities constantly improve their enrollment charters in order to recruit more suitable students.The effect of admission is questionable.In the interest closed-loop formed by self-enrollment,all actors are eager to obtain shortcuts,and they are also in deep trouble.